# Pivot

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pivot-2

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.trainwithpivot.com
- Total disclosed funding: $17M
- Latest round: Series A (Jul 18, 2019)
- Investors on record: 5

## About

Pivot is a technology-driven fitness company that offers personalized training experiences through its innovative home gym membership. The platform leverages AI and advanced tracking for effective health monitoring.Pivot, founded in 2015 in San Francisco, US, specializes in providing AI-powered home gym memberships. The company raised USD 17 mn in Series A funding on July 18, 2019, led by DCM with participation from Bling Capital, Founders Fund, SignalFire, and Y Combinator. Mark Dohnalek serves as CEO, overseeing the company’s vision and growth.Pivot's core offering is an AI-powered home gym membership designed to provide personalized training experiences for users at home. The service utilizes color-coded weights and advanced tracking technologies to deliver real-time guidance and performance assessments. Customers benefit from 3D body scans that track changes in body fat, muscle mass, and other critical fitness metrics, creating a comprehensive view of their health and fitness journey. The membership caters to the entire household, allowing multiple users to engage in personalized training programs simultaneously. Pivot serves a diverse clientele, ranging from fitness enthusiasts to individuals requiring tailored workouts due to specific health conditions, with products marketed predominantly in North America and select international markets.Pivot generates revenue primarily through subscription-based pricing models for its AI-powered gym membership, starting at USD 39 per month for household access. The structure allows for flexible engagement, where users can add additional home gym equipment for an extra fee. The subscription model positions Pivot as a direct-to-consumer business, attracting customers who value personalized training and convenience. Customers can schedule virtual personal training sessions, which are integrated into their fitness plans, enhancing retention and satisfaction. The company capitalizes on its flagship membership service, which includes access to training resources and ongoing performance tracking, ensuring sustained engagement and progress for users.Pivot plans to utilize the recent Series A funding of USD 17 mn to enhance its product offerings and expand into new markets. The funding will support the development of upcoming features for its home gym membership and improve its technology infrastructure. The company aims to broaden its reach beyond North America into European and Asian markets by 2021, targeting fitness-conscious consumers in those regions.

## Funding rounds

- Series A, Jul 18, 2019, $17M — DCM, Founders Fund, Y Combinator, SignalFire, Bling Capital

## Investors

- DCM (https://capitalatlas.ai/funds/dcm) — Series A
- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Series A
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Series A
- SignalFire (https://capitalatlas.ai/funds/signalfire) — Series A
- Bling Capital (https://capitalatlas.ai/funds/bling-capital) — Series A