# Pistil Data Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pistil-data

- Industry: Internet
- Headquarters: Mill Valley, US
- Website: www.pistildata.com
- Total disclosed funding: $6.3M
- Latest round: Seed (Oct 15, 2021)
- Investors on record: 2

## About

Pistil Data Co. provides advanced market intelligence solutions specifically designed for the consumer packaged goods sector, empowering brands and retailers with critical insights to drive informed decision-making and enhance market competitiveness.Pistil Data Co. was established in 2020 and is headquartered in Mill Valley, US. The company focuses on delivering market intelligence solutions for the consumer packaged goods industry. Founded by Taylor Jones, Pistil Data secured its first funding round in October 2021, raising USD 6.25 mn in a Seed round led by Casa Verde Capital, with participation from JW Partners. The company has developed a strong valuation of USD 18.90 mn after raising a total of USD 6.25 mn in funding through its seed round.Pistil Data specializes in providing advanced market intelligence solutions tailored for the consumer packaged goods (CPG) sector. Their primary offerings encompass industry-leading sales data, pricing strategies, and assortment analytics that empower brands and retailers to make informed decisions regarding product offerings and market positioning. Through Pistil Cloud Services, clients gain access to high-quality market data that seamlessly integrates into their existing enterprise analytics platforms. The company primarily serves a diverse clientele, including brands and retailers operating within the CPG industry, focusing on geographical markets such as North America and Europe. By facilitating access to critical market insights, Pistil Data enables its customers to maintain a competitive edge and respond effectively to consumer trends.Pistil Data generates revenue through a subscription-based model, allowing clients to access their suite of products and services tailored to the CPG market. Transactions typically occur between Pistil and its clients, which include both brands and retailers, who subscribe to various tiers of market intelligence services. This could include customized analytics packages, real-time sales data, and specific market reports developed according to client needs. The company's flagship offerings, which are integral to their business model, support clients in making data-driven decisions that enhance operational efficiency and drive sales growth. By engaging in direct partnerships with CPG companies, Pistil Data fosters long-term relationships that contribute to sustained revenue streams.In October 2021, Pistil Data Co. raised USD 6.25 mn in Seed funding to accelerate its nationwide expansion and launch new market intelligence products for brands and retailers. The company plans to introduce innovative offerings aimed at enhancing their existing solutions, although specific product launch dates have not been detailed. Expansion will target new markets within North America and Europe, aligning with their strategy to broaden their footprint in the CPG sector. The recent funding will play a critical role in facilitating these growth initiatives.

## Funding rounds

- Seed, Oct 15, 2021, $6.3M — JW Partners, Casa Verde Capital

## Investors

- JW Partners — Seed
- Casa Verde Capital (https://capitalatlas.ai/funds/casa-verde-capital) — Seed