# Pique

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pique

- Industry: Internet
- Headquarters: Hanoi, Vietnam
- Latest round: Seed (Aug 12, 2019)
- Investors on record: 3

## About

Based in Hanoi, Vietnam, and founded in 2017, Pique, formely known as Nextsmarty Holdings Pte. Ltd., provides a platform that helps e-commerce businesses improve customer engagement and increase sales through real-time, AI-driven product recommendations. In June 2021, M_Service, a portfolio company of Warburg Pincus and Goodwater Capital, acquired Nextsmarty Holdings Pte. Ltd. Pique offers a personalization engine that analyzes user interactions in real time to recommend products that match individual preferences. The system use clickstream data to identify patterns and guide users toward relevant items. This approach allows businesses to improve conversion rates and reduce bounce rates without requiring large volumes of historical purchase data. The technology is customized to each client’s website and product categories. Pique’s system integrates with existing e-commerce platforms and supports a range of third-party tools. The company provides full implementation support to ensure that clients can begin using the technology with minimal disruption to their operations.

## Funding rounds

- Seed, Aug 12, 2019 — 500 Global, GS Retail, SBK Tech Ventures

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- GS Retail — Seed
- SBK Tech Ventures (https://capitalatlas.ai/funds/sbk-tech-ventures) — Seed