# Pipe17

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pipe17

- Industry: Software
- Headquarters: Seattle, US
- Website: www.pipe17.com
- Total disclosed funding: $16M
- Latest round: Series A (Jan 9, 2025)
- Investors on record: 2

## About

Pipe17, Inc. is a US-based company that develops an advanced connectivity platform to optimize order management, automate operations, and support seamless integration across various commerce channels for brands and retailers.Founded in 2019 in Seattle, US, Pipe17, Inc. specializes in providing a comprehensive Order Management System (OMS) to enhance order operations for businesses. The company was co-founded by Dave Shaffer, John Shao, and Mo Afshar, who is also the current CEO. Pipe17 has successfully raised USD 15.5 mn in its Series A funding round on January 9, 2025, led by LFX Venture Partners with participation from GLP Capital Partners. The total amount raised by the company stands at USD 15.5 mn, with three recorded investment deals to date.Pipe17 offers a comprehensive Order Management System (OMS) alternative designed to streamline the order operations for brands, retailers, third-party logistics providers (3PLs), and fulfillment services. The core product is a connectivity platform that automates order orchestration and integrates various commerce channels, facilitating seamless execution across the entire order ecosystem. By addressing key challenges such as order exceptions, data discrepancies, and inefficient monolithic applications, Pipe17 enhances decision-making and operational efficiency. The platform is particularly beneficial for businesses in the direct-to-consumer (DTC), business-to-business (B2B), and retail sectors, as well as 3PLs and warehouse management systems (WMSs). The solutions are marketed primarily in North America and Europe, providing critical support to a diverse clientele that seeks to optimize their omnichannel operations.Pipe17 operates on a transactional revenue model that includes subscription services and partnerships with its clients, who range from established retailers to emerging brands and fulfillment providers. The company’s revenue is generated through contracts that typically encompass a range of services, including data integration, order orchestration, and automated fulfillment processes. Clients benefit from tailored pricing plans that align with their specific business needs, maximizing the efficiency of their order operations. By leveraging Pipe17's platform, businesses can enhance their fulfillment capabilities and maintain effective inventory management, ensuring timely order processing and improved customer satisfaction.In January 2025, Pipe17, Inc. secured USD 15.5 mn in Series A funding to expand its AI-powered composable order operations platform. This funding will focus on synchronizing order, pricing, and inventory data across multiple systems and channels. The company plans to enhance its product offerings and enter new markets, particularly in Europe, to broaden its reach and support more clients in optimizing their order operations.

## Funding rounds

- Series A, Jan 9, 2025, $16M — GLP Capital Partners, LFX Venture Partners

## Investors

- GLP Capital Partners (https://capitalatlas.ai/funds/glp-capital-partners) — Series A
- LFX Venture Partners (https://capitalatlas.ai/funds/lfx-venture-partners) — Series A