# Pionetics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pionetics

- Industry: Consumer Products
- Headquarters: San Carlos, US
- Website: www.pionetics.com
- Total disclosed funding: $13M
- Latest round: Series C (May 7, 2007)
- Investors on record: 5

## About

Pionetics Inc. specializes in domain name registration and transfer services, providing a secure platform for individuals and businesses to acquire web domains, ensuring efficient transactions and enhanced online presence.Pionetics Inc. was founded in 1995 and is headquartered in San Carlos, US. The company focuses on simplifying the process of acquiring domain names. In 2013, it was acquired by Rayne Water. Pionetics has engaged in four deals, with the most recent funding round occurring on June 1, 2009. The latest round was a Series C investment, raising USD 3.000 mn, bringing the total amount raised to USD 3.000 mn and currently valuing the company at USD 23.559 mn. The investors in the latest round included NGEN Partners, RockPort Capital Partners, and Topspin Partners.Pionetics.com primarily offers domain name registration and transfer services, focusing on simplifying the process of acquiring web domains for individuals and businesses. The company provides a secure platform for purchasing or leasing domain names, ensuring hassle-free transactions through features such as secure payments and fast transfers. Their services cater to a diverse clientele that includes entrepreneurs, small businesses, and corporations seeking to establish or enhance their online presence. The primary geographical markets for their services extend to North America, Europe, and parts of Asia, targeting regions with burgeoning digital ecosystems. This positions Pionetics as a facilitator in the digital marketplace, helping clients secure their desired online identities efficiently.Pionetics.com generates revenue through the sale and leasing of domain names, priced at USD 2,995 for ownership of the domain pionetics.com. The transaction structure is primarily B2C, wherein individual clients or businesses engage directly with the company to purchase domain names. Each transaction is supported by a framework that includes free transaction support and secure payment methods, ensuring a streamlined experience for users. The company emphasizes the simplicity of the purchasing process, which is designed to facilitate swift transfers of ownership while maintaining security standards. This direct sales model, coupled with customer service support, underpins their revenue generation strategy.As of the most recent deal date on June 1, 2009, Pionetics Inc. is focused on leveraging its existing resources to enhance its product offerings and potentially launch new domain-related services in the near future. The company's strategy includes the exploration of expansion opportunities into additional geographic markets, specifically targeting regions in Asia where digital identity needs are rapidly increasing. The funding raised in the Series C round will be allocated towards developing these new products and supporting market entry strategies.

## Funding rounds

- Series C, May 7, 2007, $3M — NGEN Partners, RockPort Capital Partners, Topspin Partners
- Series C, Aug 3, 2006, $6.4M — NGEN Partners, RockPort Capital Partners
- Series C, Feb 8, 2005, $3.2M — NGEN Partners, Unilever Ventures, Pangaea Ventures, RockPort Capital Partners, Topspin Partners

## Investors

- NGEN Partners (https://capitalatlas.ai/funds/ngen-partners) — Series C
- Unilever Ventures (https://capitalatlas.ai/funds/unilever-ventures) — Series C
- Pangaea Ventures (https://capitalatlas.ai/funds/pangaea-ventures) — Series C
- RockPort Capital Partners (https://capitalatlas.ai/funds/rockport-capital-partners) — Series C
- Topspin Partners (https://capitalatlas.ai/funds/topspin-partners) — Series C