# Pinrose

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pinrose

- Industry: Consumer Products
- Headquarters: San Francisco, US
- Website: www.pinrose.com
- Total disclosed funding: $3.9M
- Latest round: Seed (Nov 30, 2015)
- Investors on record: 3

## About

Pinrose is a fragrance company specializing in personalized perfumes that align with individual aesthetics and preferences. It offers eco-friendly and cruelty-free products, engaging consumers through innovative scent quizzes.Founded in 2013, Pinrose is based in San Francisco, US and focuses on the creation of personalized fragrances. The company has completed 3 deals, with the most recent funding round being a Seed round on November 30, 2015, where it raised USD 2.10 mn led by Harrison Metal Capital, with participation from Grace Beauty Capital. Christine Luby, the founder, has a background that supports her vision in the fragrance industry.Pinrose specializes in the creation of personalized perfumes and fragrances that cater to individual preferences. Their core product offerings include a range of eco-friendly, paraben-free, and phthalate-free perfumes available in various formats such as 50ml and 30ml bottles, travel sprays, candles, and lotions. Pinrose employs an innovative scent quiz that helps customers identify their ideal fragrance from a selection of eight distinct sensory identities. Targeting environmentally conscious consumers, the brand ensures that all products are cruelty-free and packaged in FSC-certified materials. The company’s offerings are marketed primarily in North America and select international markets, appealing to a diverse clientele interested in personalized fragrance experiences.Pinrose generates revenue through direct-to-consumer sales via its online platform, where all products are available for purchase. The transaction structure is straightforward, focusing on individual consumers who seek tailored fragrance options. Customers can explore various collections and make purchases, with products priced based on their size and format. Examples of their product range include signature perfumes and discovery sets, which allow customers to sample multiple fragrances. Revenue streams are bolstered by seasonal promotions and gifting options, such as gift cards, appealing to a broader customer base during holiday periods. The company's commitment to sustainability and personalization enhances its market appeal, supporting ongoing customer engagement and repeat purchases.Pinrose aims to utilize the recent Seed funding of USD 2.10 mn to design and launch new products tailored for a wider audience. Plans include expanding into additional international markets by 2025. The funding will support the development of innovative fragrances and enhancements to the online shopping experience, ensuring that the company can reach more consumers while maintaining its commitment to sustainability.

## Funding rounds

- Seed, Nov 30, 2015, $2.1M — Harrison Metal, Grace Beauty Capital
- Seed, Jun 1, 2014, $1.8M — Harrison Metal, ZIG Capital, Grace Beauty Capital

## Investors

- Harrison Metal (https://capitalatlas.ai/funds/harrison-metal) — Seed
- ZIG Capital — Seed
- Grace Beauty Capital (https://capitalatlas.ai/funds/grace-beauty-capital) — Seed