# Pinkberry

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pinkberry

- Industry: Food
- Headquarters: Los Angeles, US
- Website: www.pinkberry.com
- Total disclosed funding: $30M
- Latest round: Series C (Jul 29, 2009)
- Investors on record: 2

## About

Pinkberry is a frozen yogurt chain renowned for its unique tart flavor, providing a healthier alternative to traditional ice cream through customizable yogurt products and toppings.Founded in 2005 in Los Angeles, US, Pinkberry specializes in frozen yogurt products. The company has successfully raised a total of USD 2.50 mn through 6 funding rounds, with the latest being a Series C round led by Highland Capital Partners and Maveron. Pinkberry has undergone strategic pivots to enhance its market presence. Trippe Lonian serves as the CEO, steering the company towards innovative growth.Pinkberry Frozen Yogurt specializes in providing high-quality frozen yogurt products, prominently known for their original tart flavor, which is a significant aspect of their brand identity. The company focuses on delivering a unique frozen dessert experience that appeals to a wide range of consumers seeking healthier alternatives to traditional ice cream. Their product line includes a variety of yogurt flavors and toppings, allowing customers to personalize their desserts according to their preferences. Pinkberry caters to a diverse client base, including health-conscious individuals, families, and anyone seeking a refreshing treat. The brand operates in multiple geographical markets, including the United States, Canada, and several international locations, each tailored to meet local tastes and preferences.Revenue generation at Pinkberry Frozen Yogurt primarily occurs through direct-to-consumer sales at their retail locations, where customers purchase frozen yogurt products on-site. The company employs a straightforward transaction structure, with customers selecting their desired yogurt flavors and toppings, which are then weighed and priced accordingly. Pinkberry's flagship product, the original tart frozen yogurt, serves as a cornerstone of their offerings, with additional flavors and topping options enhancing customer choice. This model emphasizes immediate consumer engagement and satisfaction, driving repeat business and fostering brand loyalty. The company's revenue is directly linked to the volume of transactions processed at its numerous locations, which reflects the popularity of its products among diverse consumer demographics.Pinkberry seeks to expand its product offerings with new flavor innovations set to launch in the upcoming quarters. The company is also planning to target new geographic markets, specifically focusing on expanding further into Canada and select international regions by 2025. Recent funding from the Series C round will be utilized to support these initiatives, enhancing product development and marketing efforts to strengthen Pinkberry's brand presence globally.

## Funding rounds

- Series C, Jul 29, 2009, $2.5M — Highland Capital Partners, Maveron
- Series A, Oct 16, 2007, $27M — Maveron

## Investors

- Maveron (https://capitalatlas.ai/funds/maveron) — Series A, Series C
- Highland Capital Partners (https://capitalatlas.ai/funds/highland-capital-partners) — Series C