# Pink Diary

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pink-diary

- Industry: Software
- Headquarters: Shanghai, China
- Website: www.fenfenriji.com
- Latest round: Series A (Feb 3, 2016)
- Investors on record: 7

## About

Pink Diary is a digital platform that enables users to document and share daily experiences through multimedia diaries, enhancing social engagement and memory preservation for young adults and families.Pink Diary, operated by Shanghai Panlong Technology Co., Ltd., provides a unique platform for daily documentation and sharing. The company is headquartered in Shanghai, China. Founded by Wei Li, who has a history of entrepreneurship, Pink Diary raised Series A funding in February 2016 from investors including ABC Capital, Gravity Venture Capital, and Zhejiang Zheda Youchuang Investment Management. The company has completed a total of 5 deals, with the most recent deal occurring on February 3, 2016.????, operated by Shanghai Panlong Technology Co., Ltd., offers a unique digital platform designed for users to document and share their daily experiences. Central to its offerings is the ???? app, which allows users to create multimedia diaries that capture the nuances of their everyday lives. This application fosters community engagement by enabling users to share moments of joy and discovery. The app caters primarily to young adults and families who prioritize social sharing and memory preservation. Although primarily focused in China, the platform is adaptable for potential expansion into other rapidly growing Asian markets.The revenue model for ???? is based on subscription services, where users pay for premium features that enhance their platform experience. While basic functions are accessible for free, individual and family plans provide additional benefits like advanced storage, exclusive content, and customization options. Transactions occur directly between the company and its end users, ensuring a seamless experience. The flagship service, the enhanced subscription plan, includes features that facilitate easier sharing and interaction, aimed at driving user engagement and retention. These revenue streams capitalize on the growing demand for personal storytelling and community sharing in the digital landscape.Pink Diary plans to leverage its most recent Series A funding raised in February 2016 to expand its product offerings and enhance user experience. The company is currently designing new features for the app that aim to launch by the end of 2023. There are also plans to expand into additional Asian markets, focusing on regions where social media engagement is increasing, with targeted expansions planned over the next two years. The capital from recent funding will support these initiatives, facilitating the development of new product functionalities and market entry strategies.

## Funding rounds

- Series A, Feb 3, 2016 — ABC Capital, Gravity Venture Capital, Zheda Youchuang Capital
- Seed, Aug 1, 2014 — CyberAgent Capital, LeBox Capital, Innoangel Fund
- Angel, Dec 1, 2012 — Gobi Partners

## Investors

- Gobi Partners (https://capitalatlas.ai/funds/gobi-partners) — Angel
- CyberAgent Capital (https://capitalatlas.ai/funds/cyberagent-capital) — Seed
- LeBox Capital (https://capitalatlas.ai/funds/lebox-capital) — Seed
- Innoangel Fund (https://capitalatlas.ai/funds/innoangel-fund) — Seed
- ABC Capital (https://capitalatlas.ai/funds/abc-capital) — Series A
- Gravity Venture Capital (https://capitalatlas.ai/funds/gravity-venture-capital) — Series A
- Zheda Youchuang Capital (https://capitalatlas.ai/funds/zheda-youchuang-capital) — Series A