# Pinata Rent

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pinata-rent

- Industry: Software
- Headquarters: Newark, US
- Website: www.pinata.ai
- Total disclosed funding: $13M
- Latest round: Series A (Feb 24, 2022)
- Investors on record: 1

## About

Founded in 2019 by Lily Liu and based in New Jersey, Pinata Rent Inc., formerly known as Piñata Global, Inc., operates as a provider of a rental payment platform through the use of a mobile application. In February 2022, Piñata Global, Inc. raised USD 13 million in series A funding led by new investor Wilshire Lane Partners. The company employs 27 employees as of February 2022.

The company's platform, Piñata provides financial rewards to renters for increasing credit scores, thereby enabling renters to build equity and credit history with every on-time mortgage payment. Piñata rewards renters for making on-time payments by giving them in-app currency, called Piñata Cash, that they can spend at more than 300,000 different brands, including Amazon, Starbucks, and Target. The startup also offers renters credit reporting options, so they can have their on-time rent payment reported to the credit bureaus to help increase their credit scores.

The company generates revenue from the property management companies and landlords that sign up via a monthly service subscription for a premium customizable program. Piñata Global also generates revenue through brands and partners on the business development side of what it does via fees.

The company plans to use the funding to build its growing team and enhance its product by adding more financial features to its offerings, such as additional perks, rewards, and reporting opportunities.

## Funding rounds

- Series A, Feb 24, 2022, $13M — Wilshire Lane Capital

## Investors

- Wilshire Lane Capital (https://capitalatlas.ai/funds/wilshire-lane-capital) — Series A