# Pina

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pina-2

- Industry: Financial Services
- Headquarters: Jakarta, Indonesia
- Website: www.pina.id
- Total disclosed funding: $3M
- Latest round: Seed (Jul 3, 2022)
- Investors on record: 9

## About

Pina is a Jakarta-based company that provides digital solutions to enhance user experience and operational efficiency for businesses, primarily focusing on payment processing and customer engagement for small to medium-sized enterprises.Founded in 2021 and headquartered in Jakarta, Indonesia, Pina specializes in digital payment processing and customer engagement solutions. The company, co-founded by Christian Hermawan and Dan van Leeuwen CFP®, has successfully completed two funding deals, with the latest Seed round on July 3, 2022, raising USD 3.000 mn from investors including AC Ventures, Vibe Capital, and Y Combinator.Pina.id specializes in providing a suite of digital solutions aimed at enhancing user experience and operational efficiency for businesses. The core offerings include a comprehensive platform that integrates payment processing, customer engagement tools, and data analytics. These services address challenges related to seamless transactions and customer retention, catering primarily to small to medium-sized enterprises (SMEs) across various sectors. The platform facilitates online and mobile payments, enabling businesses to reach their customers through multiple channels. Pina.id's products are primarily marketed in Southeast Asian countries such as Indonesia, Malaysia, and the Philippines, where digital payment adoption is rapidly increasing.Pina.id generates revenue through a combination of subscription-based services and transaction fees associated with their payment processing solutions. Clients engage with the platform via tiered subscription plans that provide varying access to features, including analytics and customer support. The transactional structure includes fees per transaction processed through their system, creating a recurring revenue stream as clients utilize the platform for day-to-day operations. Pina.id's flagship offerings include specialized tools intended for e-commerce businesses, which further solidify the company’s role as a critical partner in the digital ecosystem.With the USD 3.000 mn raised in Seed funding on July 3, 2022, Pina aims to enhance its advisory and investment features alongside complementary services and customer acquisition strategies. The company is focused on expanding its product offerings and plans to introduce new tools in the near future. Additionally, Pina is targeting further market penetration in regions such as Malaysia and the Philippines by the end of 2023, tapping into the increasing demand for digital payment solutions.

## Funding rounds

- Seed, Jul 3, 2022, $3M — Y Combinator, 1982 Ventures, AC Ventures, XA Network, Prasetia Dwidharma, Vibe Capital
- Seed, Sep 28, 2021 — 1982 Ventures, iSeed, Prasetia Dwidharma, Oberyn Capital, Epic Angels

## Investors

- 1982 Ventures (https://capitalatlas.ai/funds/1982-ventures) — Seed
- iSeed (https://capitalatlas.ai/funds/iseed) — Seed
- Prasetia Dwidharma (https://capitalatlas.ai/funds/prasetia-dwidharma) — Seed
- Oberyn Capital (https://capitalatlas.ai/funds/oberyn-capital) — Seed
- Epic Angels (https://capitalatlas.ai/funds/epic-angels) — Seed
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- AC Ventures — Seed
- XA Network (https://capitalatlas.ai/funds/xa-network) — Seed
- Vibe Capital (https://capitalatlas.ai/funds/vibe-capital) — Seed