# Pimis CX

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pimis-cx

- Industry: Software
- Headquarters: London, UK
- Website: https://primis.cx/
- Total disclosed funding: $3.2M
- Latest round: Seed (Dec 4, 2023)
- Investors on record: 3

## About

Primis is a technology company focused on enhancing post-purchase experiences for eCommerce through solutions for tracking, shipping, and returns management.Primis, founded in 2020, is based in London, UK, and specializes in post-purchase customer experience solutions for online retail. The company has successfully completed 3 deals, with its most recent funding round occurring on January 26, 2024. Primis raised GBP 2 million in Seed funding led by Fuel Ventures, bringing the total amount raised to GBP 2 million. The founder, whose details are not specified, has not been noted to have founded other companies previously.Primis specializes in enhancing post-purchase customer experiences through a comprehensive suite of solutions focused on tracking, shipping, and returns management. The company offers core products such as Primis Track, which provides customers with seamless communication and personalized updates regarding their order status, thereby reducing uncertainty. Additionally, Primis Ship enables businesses to optimize their shipping processes by accessing cost-effective shipping solutions with negotiated rates, while Primis Returns streamlines the returns process to enhance customer satisfaction. These tools are designed to address common challenges in eCommerce, such as high WISMO (Where Is My Order) inquiries and complex returns logistics, ultimately fostering customer loyalty and engagement. Primis serves a diverse client base, including hundreds of eCommerce brands across geographical markets such as North America, Europe, and the GCC, focusing on facilitating smooth operations for retailers and enhancing the shopping experience for end users.Revenue generation for Primis is structured around a model that leverages partnerships and integrations with eCommerce platforms, shipping carriers, and retailers, facilitating B2B transactions. The company operates through subscription models for its software solutions, allowing clients to access its tools on a recurring basis. Partnerships with retailers enable Primis to provide tailored shipping and returns management services, enhancing operational efficiency for its clients. Specific pricing plans are designed to cater to varying business needs, with cost-effective shipping solutions provided through Primis Ship, ensuring competitive rates. This transactional structure solidifies Primis's position as a vital service provider in the post-purchase management space.In January 2024, Primis raised GBP 2 million in Seed funding led by new investor Fuel Ventures. The company will use this funding to accelerate its growth and enhance its post-purchase customer experience solutions for eCommerce businesses. Future initiatives include the development of new products aimed at improving operational efficiencies and the expansion into new markets, specifically targeting regions in Europe and North America by the end of 2024.

## Funding rounds

- Seed, Dec 4, 2023, $2.5M — Fuel Ventures
- Seed, Sep 7, 2021, $0.6M — Frontline, Haatch

## Investors

- Frontline (https://capitalatlas.ai/funds/frontline) — Seed
- Haatch (https://capitalatlas.ai/funds/haatch) — Seed
- Fuel Ventures (https://capitalatlas.ai/funds/fuel-ventures) — Seed