# Pimcore

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pimcore

- Industry: Software
- Headquarters: Salzburg, Austria
- Website: www.pimcore.com
- Total disclosed funding: $16M
- Latest round: Series B (Sep 23, 2022)
- Investors on record: 2

## About

Based in Austria, Pimcore GmbH specializes in integrated data and experience management solutions, providing businesses with tools for efficient product information management, customer data platforms, and digital asset management to enhance user experiences and streamline operations. Pimcore GmbH, founded in 2009 by Dietmar Rietsch and is headquartered in Salzburg, Austria. The company provides an integrated platform for managing data and digital experiences, serving a diverse clientele across various sectors. In August 2026, Tenzing Private Equity agreed to acquire Pimcore GmbH from Nordwind Capital and Auctus Capital. Financial terms of the transaction were not disclosed. The company is led by its co-CEO's Dr. Matthias Blauth and Dietmar Rietsch. Pimcore’s core product offerings center around an integrated platform designed for data and experience management, which includes Product Information Management (PIM), Master Data Management (MDM), Digital Asset Management (DAM), Customer Data Platform (CDP), Digital Experience Management (DXP), and a Digital Commerce Platform. These solutions enable businesses to manage and deliver vast amounts of data seamlessly across various channels, facilitating personalized customer experiences. The platform caters to diverse end-users, including manufacturers, retailers, and service providers, allowing them to manage product data, customer information, and digital assets in real time. Pimcore serves over 118,000 clients globally, including enterprises from sectors such as retail, manufacturing, healthcare, and travel, with products utilized extensively across North America, Europe, and Asia Pacific.Pimcore generates revenue through a subscription-based model, allowing clients to access its suite of data and experience management solutions. The company structures its transactions around partnerships and direct sales, with offerings available in different editions tailored to various business needs. For instance, the Enterprise Edition is designed for organizations requiring on-premise solutions with full ownership, while the Community Edition provides a free entry point for smaller businesses to explore the platform. Revenue is also derived from professional services and support packages that accompany the software solutions, enhancing the overall customer experience. By leveraging its comprehensive and flexible platform, Pimcore establishes ongoing relationships with clients, ensuring they can adapt to evolving market demands while effectively managing their data and digital experiences.  The company aims to enhance its product offerings and is expected to introduce new solutions by the end of 2023, while actively targeting expansion into the North American and Asian markets to broaden its reach and client base.

## Funding rounds

- Series B, Sep 23, 2022, $12M — Nordwind Capital
- Series A, Dec 11, 2018, $3.5M — AUCTUS Capital Partners

## Investors

- AUCTUS Capital Partners (https://capitalatlas.ai/funds/auctus-capital-partners) — Series A
- Nordwind Capital (https://capitalatlas.ai/funds/nordwind-capital) — Series B