# Pilotly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pilotly

- Industry: Software
- Headquarters: Oakland, US
- Website: www.pilot.ly
- Total disclosed funding: $0.3M
- Latest round: Seed (Nov 15, 2017)
- Investors on record: 3

## About

Pilotly, Inc. offers innovative research solutions for content testing, utilizing advanced technology to enhance the research workflow for media clients, enabling informed decision-making regarding viewer engagement and advertising effectiveness.Founded in 2014 and headquartered in Oakland, US, Pilotly, Inc. specializes in research solutions for content testing. The company has undergone no significant pivots or changes in operations. It was founded by individuals with a vision to streamline media research. Pilotly has executed 4 deals, with its most recent deal being on January 31, 2019. The company raised USD 0.050 mn in VENTURE DEBT financing, bringing its total amount raised to USD 0.130 mn. James Norman serves as CEO.Pilotly specializes in research solutions for content testing, leveraging advanced technology to streamline the research workflow for its clients. The company's core offerings focus on qualitative and quantitative research methodologies tailored to meet the specific needs of various media entities, including top-tier streamers, networks, studios, and advertising agencies. Key services include study tracking tools, sentiment analysis, secure screening of episodes, and real-time audience feedback mechanisms, such as the sentiment dial. These products are designed to enhance the decision-making processes related to viewer engagement and advertising effectiveness, allowing clients to capture nuanced market insights. Pilotly serves a global market, providing insights and analytics across diverse geographical regions, particularly in North America and Europe.Pilotly's revenue structure is primarily based on B2B transactions, wherein clients engage the company for customized research studies and insights. The transaction model typically involves project-based engagements, subscriptions for ongoing access to their research tools, and partnerships for collaborative projects. Clients pay for specific services, which may range from episodic screenings to comprehensive market analysis, with pricing tailored to the scale and complexity of each project. The company's flagship offerings, such as the sentiment dial and study tracker, play a crucial role in facilitating these transactions, providing clients with the insights necessary to optimize their content and marketing strategies.As of January 31, 2019, Pilotly plans to utilize its recent funding of USD 0.050 mn in VENTURE DEBT to enhance its product offerings and expand market reach. The company is focused on launching new features for its existing products and exploring opportunities to penetrate additional markets in North America and Europe by the end of 2023.

## Funding rounds

- Seed, Nov 15, 2017, $0.1M — Stout Street Capital
- Seed, Jun 1, 2016 — LaunchCapital
- Seed, Dec 27, 2015, $0.1M — 500 Global

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- LaunchCapital (https://capitalatlas.ai/funds/launchcapital) — Seed
- Stout Street Capital (https://capitalatlas.ai/funds/stout-street-capital) — Seed