# PILLAR Performance

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pillar-performance-pty

- Industry: Food
- Headquarters: Sydney, Australia
- Website: http://www.pillarperformance.shop
- Total disclosed funding: $2M
- Latest round: Seed (Sep 23, 2022)
- Investors on record: 1

## About

Based in Sydney, Australia, founded in 2021, PILLAR Performance PTY LTD provides micronutrition via potency, ingredient selection, and batch testing. In September 2022, the firm raised USD 2 million in a Seed round led by an investor ERA. The company was founded by Mr. Fitzpatrick.

The company offers supplements for various purposes such as recovery that include triple magnesium powder and tablet which reduces muscle fatigue and soreness and improves overall sleep quality. Additionally, it provides products for immunity, bone strength, and training advantage which includes vitamin c plus zinc immune, ultra-immune c- tropical, and D3 sports effect. Furthermore, the firm offers supplements for joints, energy, and bones such as ultra omega, ultra b active, elite calcium, and many more. Apart from this company also provides vegan supplements for plant-based athletes for energy, immunity, recovery, etc. Along with all these firm also offers accessories such as sports bottles, travel tin, hats, swim caps, and many others. The company’s customer base includes more than 50 Australian and New Zealand professional sports teams such as the Wallabies, Sydney Roosters, Richmond Tigers, and many others.

The company plans to use the September 2022 funding to expand its business.

## Funding rounds

- Seed, Sep 23, 2022, $2M — Era

## Investors

- Era — Seed