# PILF

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pilf

- Industry: Consumer Products
- Headquarters: Oakland, US
- Website: www.justflip.com
- Total disclosed funding: $0.1M
- Latest round: Seed (Mar 1, 2015)
- Investors on record: 1

## About

PILF, Inc. operates as a dynamic marketplace for sneaker enthusiasts, facilitating swift transactions for limited edition footwear and enhancing the buying and selling experience for its users.Founded in 2014, PILF, Inc. is based in Oakland, California, and functions primarily as a digital platform where users can buy and sell popular sneakers. The company has not undergone significant pivots or changes in its business strategy. It successfully raised USD 0.12 million in Seed funding from Y Combinator in March 2015, marking its only deal to date, and has raised a total of USD 0.12 million. The founder's history and background details are not available.PILF, Inc. operates primarily as a marketplace for sneaker enthusiasts, offering a platform where users can buy and sell popular, limited edition sneakers. The core service includes facilitating transactions that are guaranteed to complete within 90 minutes for approved listings, ensuring a rapid sales process for both sellers and buyers. The application provides instant notifications for sought-after sneakers at competitive prices, streamlining the purchasing experience. Targeted towards sneaker collectors and casual buyers in the U.S., PILF caters to a customer base that values convenience, speed, and reliability in obtaining hard-to-find sneaker models. The platform is designed to eliminate the hassles often associated with sneaker sales, thereby enhancing user engagement and retention in the marketplace.PILF, Inc. generates revenue through its transaction-based model, wherein sellers list their sneakers on the platform, and upon sale, the company manages the payment process. The firm charges fees associated with transactions, contributing to its overall revenue stream. Users can engage in direct-to-consumer transactions, ensuring that sneaker enthusiasts have access to a broad range of products without intermediary involvement. Each transaction follows a structured approach, where payment is processed through the PILF app, and sellers receive their funds post-confirmation of the sale. By providing a reliable and efficient platform for sneaker exchanges, PILF positions itself as a key player in the sneaker resale market, capitalizing on the growing demand for limited edition footwear.Moving forward, PILF, Inc. aims to enhance its platform by introducing new features and expanding its product offerings. While specific new products or features have not been detailed, the firm is focused on improving user experience based on market feedback. The company plans to expand its market presence within the U.S. and potentially into international markets, although specific regions or timelines for this expansion have not been disclosed. The recent Seed funding of USD 0.12 million from Y Combinator will support these initiatives, enabling the development of features that cater to the evolving needs of sneaker enthusiasts.

## Funding rounds

- Seed, Mar 1, 2015, $0.1M — Y Combinator

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed