# Pigmentum

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pigmentum

- Industry: Biotechnology
- Headquarters: Israel
- Website: www.pigmentum.co
- Total disclosed funding: $6M
- Latest round: Seed (Jan 26, 2023)
- Investors on record: 5

## About

Based in Israel, Pigmentum Ltd. is an agrotech company that specializes in developing innovative pigment solutions for industries such as cosmetics, coatings, and plastics, enhancing product quality and stability.Founded in 2018, Pigmentum Ltd. focuses on creating advanced pigment formulations tailored to diverse sectors. The company operates its headquarters in Israel and was co-founded by Amir Tiroler and Tal Lutzky, with Tal Lutzky currently serving as CEO. The company has successfully raised USD 6.00 mn in its Seed funding round in January 2023, supported by investors including Arkin Holdings and Kibbutz Yotvata, culminating in a total amount raised of USD 6.00 mn across two deals.Pigmentum specializes in the development and delivery of innovative solutions designed to meet the needs of various industries. Their core offerings include advanced pigment formulations that cater to sectors such as cosmetics, coatings, and plastics. These formulations are engineered to provide superior color quality, stability, and performance, addressing common challenges faced by manufacturers in achieving consistent product quality. The company primarily serves a diverse client base consisting of manufacturers and brands that require high-quality pigments for their products. Pigmentum's products are marketed across multiple geographical markets, including North America, Europe, and Asia, where demand for specialized pigments continues to grow.Pigmentum generates revenue through a structured model that includes direct sales to manufacturers and partnerships with distributors. The company engages in B2B transactions, supplying its flagship pigment products to businesses that incorporate these materials into their own offerings. Pricing plans are strategically designed to cater to different client needs, with variable pricing based on order volume and product specifications. The company emphasizes long-term partnerships, fostering loyalty among clients who rely on Pigmentum's quality and innovation for their product lines. This transactional model not only enhances revenue stability but also supports ongoing collaborations that drive product development and market expansion.With the recent USD 6.00 mn in Seed funding raised in January 2023, Pigmentum Ltd. is poised to enhance its product offerings and expand into new markets. The company is focused on launching upcoming new products designed to meet specific customer requirements in the coming year. Additionally, Pigmentum plans to target expansion into the Asia-Pacific region by 2024, capitalizing on the growing demand for specialty pigments. The funding will be utilized to support product development and facilitate entry into these new geographical markets.

## Funding rounds

- Seed, Jan 26, 2023, $6M — Tnuva Food Industries, OurCrowd, Arkin Capital, Tempo Ventures, Kibbutz Yotvata

## Investors

- Tnuva Food Industries — Seed
- OurCrowd (https://capitalatlas.ai/funds/ourcrowd) — Seed
- Arkin Capital (https://capitalatlas.ai/funds/arkin-capital) — Seed
- Tempo Ventures (https://capitalatlas.ai/funds/tempo-ventures) — Seed
- Kibbutz Yotvata — Seed