# Pietra

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pietra

- Industry: Software
- Headquarters: New York, US
- Website: www.pietrastudio.com
- Total disclosed funding: $35M
- Latest round: Series A (Mar 7, 2023)
- Investors on record: 10

## About

Carbon Club, Inc. is a US-based company focused on providing a comprehensive platform for brands, particularly in the e-commerce sector, facilitating efficient operations through innovative software and services.Founded in 2018 and headquartered in New York, Carbon Club, Inc. operates under the name Pietra Inc. It specializes in supporting brand operations in e-commerce through sourcing solutions and fulfillment services. The company has completed a total of 3 deals, with its most recent funding round being a Series A on March 7, 2023, where it raised USD 16.1 mn led by M13 and other notable investors. Pietra has evolved its business strategy to enhance its offerings to brands while also focusing on operational expansions.Pietra is a comprehensive platform designed to provide software and services that facilitate the profitable operation of brands, particularly in the e-commerce sector. The company's core offerings include sourcing solutions, fulfillment services, and audience capture tools, which assist brands in reducing costs, developing new products, and enhancing customer engagement. Pietra partners with over 1,300 vetted factories and pre-negotiates shipping and freight rates, allowing clients to streamline their supply chain operations. The end users of these services predominantly include emerging brands and entrepreneurs across various sectors, particularly in North America and Europe, who seek efficient logistics, creative services, and supplier connections to grow their businesses.Pietra's revenue model primarily revolves around partnerships and B2B transactions, where brands subscribe to their suite of services. Clients benefit from a tiered pricing structure that provides savings of 40-50% on storage, fulfillment, and shipping costs, which are crucial for managing operational expenses. Transactions are executed through a subscription model, with clients engaging Pietra for ongoing support in sourcing and logistics management. By offering tools for audience capture and retail matching, Pietra enables brands to optimize their marketing efforts and enhance sales. The company’s focus on customer service and low incident rates in fulfillment contributes to retaining a loyal client base and driving transaction volume.In March 2023, Pietra Inc. raised USD 16.1 mn in Series A funding, which will be utilized to expand internationally and increase its workforce. The company plans to enhance its operations in key markets such as Los Angeles, San Francisco, and New York throughout 2023 to meet the growing demand from e-commerce operators. Additionally, Pietra will improve its Pietra Membership Programme, a crucial offering for brands.

## Funding rounds

- Series A, Mar 7, 2023, $16M — Founders Fund, Andreessen Horowitz, M13, Abstract Ventures, TQ Ventures, UTA Ventures
- Series A, Jun 23, 2021, $15M — Founders Fund, Andreessen Horowitz, Abstract Ventures, TQ Ventures
- Seed, Mar 27, 2019, $4M — Andreessen Horowitz, Third Kind Venture Capital, Downey Ventures, Abstract Ventures, Green Bay Ventures, Dreamers VC, TQ Ventures

## Investors

- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Seed, Series A
- Third Kind Venture Capital (https://capitalatlas.ai/funds/third-kind-venture-capital) — Seed
- Downey Ventures (https://capitalatlas.ai/funds/downey-ventures) — Seed
- Abstract Ventures (https://capitalatlas.ai/funds/abstract-ventures) — Seed, Series A
- Green Bay Ventures (https://capitalatlas.ai/funds/green-bay-ventures) — Seed
- Dreamers VC (https://capitalatlas.ai/funds/dreamers-vc) — Seed
- TQ Ventures (https://capitalatlas.ai/funds/tq-ventures) — Seed, Series A
- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Series A
- M13 (https://capitalatlas.ai/funds/m13) — Series A
- UTA Ventures (https://capitalatlas.ai/funds/uta-ventures) — Series A