# Pieter Pot

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pieter-pot-b-v

- Industry: Consumer Services
- Headquarters: Rotterdam, Netherlands
- Website: www.pieter-pot.nl
- Total disclosed funding: $10M
- Latest round: Series A (Dec 6, 2021)
- Investors on record: 4

## About

Based in Rotterdam, Netherlands, and founded in 2019 by Jack Waring, Jouri Schoemaker, and Martijn Bijmolt, Pieter Pot B.V. delivers groceries with reusable plastic containers that are then collected, cleaned, and re-used. In December 2021, Pieter Pot B.V. raised EUR 9 million in seed funding led by ETF Partners, with participation from SHIFT Invest, Future Food Fund, IQ Capital Partners, and individual investors. As of December 2021, Pieter Pot B.V. has raised a total of USD 10.16 million in funding and co-founder Jouri Schoemaker is the CEO of the company.

Pieter Pot B.V. delivers groceries in glass deposit jars. The company delivers pasta, rice, couscous, noodles, breakfast, toppings, nuts, seeds, dried fruit, superfood, coffee, tea, cake, sweets, chocolate, baked goods, oil, vinegar, sauces, snacks, and others. in addition, the company also delivers personal care, household, fruit, and vegetable products.   

The company generates revenue from charging a delivery fee of EUR 4.95 from the customers.

Pieter Pot B.V. plans to use its proceeds from December 2021 funding to invest in its technology to provide a fully circular e-grocery experience and expand into new markets.

## Funding rounds

- Series A, Dec 6, 2021, $10M — ETF Partners, IQ Capital, SHIFT Invest, Future Food Fund

## Investors

- ETF Partners (https://capitalatlas.ai/funds/etf-partners) — Series A
- IQ Capital (https://capitalatlas.ai/funds/iq-capital) — Series A
- SHIFT Invest (https://capitalatlas.ai/funds/shift-invest) — Series A
- Future Food Fund — Series A