# Pie.co

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pie-co

- Industry: Internet
- Headquarters: Singapore
- Website: www.pie.co
- Total disclosed funding: $2M
- Latest round: Series A (Jun 4, 2015)
- Investors on record: 5

## About

Pie.co is a technology company focused on delivering innovative solutions that enhance operational efficiency and user engagement across various industries.Founded in 2013 in Singapore, Pie.co specializes in advanced technology-driven platforms aimed at improving business processes and user experiences. The company has engaged in 4 deals, with the most recent deal occurring on February 18, 2016, when Google Inc. acquired Pie.co for an undisclosed amount. The company has raised a total of USD 2.00 mn, with the latest funding round amounting to USD 2.00 mn, backed by Cyberport.The primary offerings of Pie.co encompass a range of innovative solutions aimed at enhancing operational efficiency and user engagement within their target markets. The core products focus on providing advanced technology-driven platforms that streamline processes for businesses and improve end-user experiences. These solutions are designed to address specific pain points in industries such as retail, logistics, and customer service, effectively enabling clients to optimize workflows and enhance customer satisfaction. The company's client base includes a diverse array of businesses, from small enterprises to larger corporations, ensuring that their products cater to various scales of operation. Geographically, the company has established a presence in key markets, including North America, Europe, and parts of Asia, allowing them to serve a global clientele with tailored solutions that meet regional demands.The revenue generation model of Pie.co is structured around direct transactions with clients, involving both business-to-business (B2B) and direct-to-consumer approaches. Clients typically engage with the company through subscription-based services that grant them access to proprietary platforms and tools, facilitating ongoing support and updates. Flagship products are offered under tiered pricing plans, allowing clients to select services that align with their operational needs and budgetary constraints. For example, businesses may subscribe to a basic plan that includes essential features, while opting for premium packages that offer enhanced functionalities and additional support. This structured approach fosters long-term relationships with clients and ensures a steady revenue stream for the company, driven by the continuous demand for their flagship offerings.Looking towards future growth, Pie.co is planning to introduce new products designed to expand their offerings and meet evolving client needs. The company aims to tap into new geographic regions, focusing on expanding its presence in Asia by the end of 2017. The funding raised in the latest round will be utilized to support these initiatives, including product development and market expansion efforts.

## Funding rounds

- Series A, Jun 4, 2015, $1.2M — Wavemaker Partners, STRIVE
- Seed, Oct 1, 2014, $0.8M — Wavemaker Partners, Publicis Groupe, Digital Garage, Eudaimonia Capital

## Investors

- Wavemaker Partners (https://capitalatlas.ai/funds/wavemaker-partners) — Seed, Series A
- Publicis Groupe — Seed
- Digital Garage — Seed
- Eudaimonia Capital — Seed
- STRIVE (https://capitalatlas.ai/funds/strive) — Series A