# Pictela

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pictela

- Industry: Internet
- Headquarters: New York, US
- Website: www.pictela.com
- Total disclosed funding: $3.3M
- Latest round: Series A (May 13, 2010)
- Investors on record: 1

## About

Pictela is a digital marketing technology company that specializes in creating interactive and engaging advertising experiences for brands across various platforms. Its innovative tools enhance consumer engagement in digital advertising.Pictela is a digital advertising company that creates rich media ad experiences. Founded in New York, US, it was acquired by AOL Inc. in December 2010. The company has undergone strategic pivots to adapt to evolving digital advertising trends. It has raised a total of USD 0.25 mn, with its latest funding round in December 2010 led by Avalon Ventures.Pictela offers a range of products designed to enhance digital advertising through interactive and engaging formats. Their services include the creation of rich media ads that allow brands to showcase their products in a more immersive way, improving user interaction and response rates.Pictela generates revenue through its advertising solutions and partnerships with brands seeking to improve their digital presence. Their business model focuses on providing innovative advertising formats that drive engagement, catering to both advertisers and publishers in the digital space.In response to evolving market dynamics, Pictela plans to enhance its product offerings by introducing more interactive advertising tools in the upcoming year. The company aims to expand its presence in North America and Europe by late 2022 to capture a larger share of the digital advertising market. Recent funding from Avalon Ventures will be allocated to support product development and market expansion efforts.

## Funding rounds

- Series A, May 13, 2010, $0.5M — Avalon Ventures
- Series A, Jan 22, 2010, $1.5M — Avalon Ventures
- Series A, Jan 6, 2009, $1.3M — Avalon Ventures

## Investors

- Avalon Ventures (https://capitalatlas.ai/funds/avalon-ventures) — Series A