# Picooc

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/picooc

- Industry: Medical Devices & Equipment
- Headquarters: Beijing, China
- Website: www.picooc.com
- Total disclosed funding: $21M
- Latest round: Series B (Jun 16, 2014)
- Investors on record: 3

## About

Picooc specializes in innovative health technology, providing smart body composition scales that offer detailed insights into personal health metrics, primarily aimed at improving user wellness and fitness management.Picooc is a health technology company that focuses on developing smart body composition scales. Founded in Beijing, China, the company has undergone significant growth since its inception. In June 2014, Picooc closed a Series B funding round totaling USD 21.00 mn, with notable investors including Gobi Partners, JD.com, Inc., and Tencent Investment. The most recent deal was finalized on June 16, 2014, and has contributed to the company’s expansion in the health tech sector.Picooc offers advanced body composition scales linked to a comprehensive software platform that tracks various health metrics such as weight, body fat percentage, muscle mass, and more. These products are designed to assist users in monitoring their health and fitness over time, catering to individuals looking for personalized insights into their wellness. The company primarily serves customers in China but is also expanding its reach into international markets.Picooc generates revenue through direct sales of its smart scales and subscription services for additional health monitoring features. Clients purchase the devices and have the option to subscribe to a service that provides enhanced analytics and guidance based on their health data. This dual revenue stream helps maintain a steady flow of income as users consistently engage with the brand's offerings.Moving forward, Picooc plans to enhance its product line by introducing new smart health devices aimed at providing more comprehensive health tracking capabilities. The company is targeting expansion into North American and European markets by 2025, leveraging its recent funding to support marketing initiatives and localized product development. The USD 21.00 mn raised in its Series B round will be utilized to enhance technology development and increase market penetration efforts in these new regions.

## Funding rounds

- Series B, Jun 16, 2014, $21M — Gobi Partners, Tencent Investment, JD.com, Inc.

## Investors

- Gobi Partners (https://capitalatlas.ai/funds/gobi-partners) — Series B
- Tencent Investment — Series B
- JD.com, Inc. — Series B