# Picnic

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/picnic

- Industry: Industrial Machinery
- Headquarters: Seattle, US
- Website: www.picnicworks.com
- Total disclosed funding: $23M
- Latest round: Series A (May 18, 2021)
- Investors on record: 6

## About

Based in Washington, US, and founded in 2016 by Clayton Wood (CEO), Colton Anderson, Garett Ochs, Jeremy Diamond, Kyu Han, Picnic formerly known as Vivid Robotics Inc, and Otto Robotics operates as an industrial machinery company that focuses on developing automated food preparation systems for restaurants in the form of robotics with the use of computer vision and deep learning to make sure that the output is up to the standards of the user.

In October 2024, Picnic raised USD 5 million in venture funding led by new investor Cercano Management, with participation from returning investors Thursday Ventures, Flying Fish Partners, and Creative Ventures. Another new investor Unlock Venture Partners also participated in the round.

Picnic is a developer of an automated pizza assembly station that aims to enhance kitchen efficiency and profitability by saving time, money, and labor. The company's system is designed to be automatic, user-friendly, and adheres to strict safety and cleanliness standards by minimizing human contact with food ingredients. It accurately applies precise amounts of sauce, cheese, meat, and vegetables onto the dough, and seamlessly transfers the prepared pizzas directly to the oven.  The company generates revenue by providing customer experience under different prices which include USD 4500, USD 3500, and USD 3250 per month.  

The company will use the funding to help Picnic scale its operations, increase production capacity, and enhance delivery capabilities to meet rising demand for its food automation solutions.

## Funding rounds

- Series A, May 18, 2021, $16M — Vulcan, Flying Fish, Creative Ventures, Thursday Ventures
- Seed, Nov 19, 2019, $5M — Vulcan, Flying Fish, Creative Ventures
- Seed, Jan 5, 2017, $1.5M — Vulcan, Draper
- Seed, Dec 15, 2016 — Draper, Wisemont Capital

## Investors

- Draper (https://capitalatlas.ai/funds/draper) — Seed
- Wisemont Capital (https://capitalatlas.ai/funds/wisemont-capital) — Seed
- Vulcan (https://capitalatlas.ai/funds/vulcan) — Seed, Series A
- Flying Fish (https://capitalatlas.ai/funds/flying-fish) — Seed, Series A
- Creative Ventures (https://capitalatlas.ai/funds/creative-ventures) — Seed, Series A
- Thursday Ventures (https://capitalatlas.ai/funds/thursday-ventures) — Series A