# Picmonic

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/picmonic

- Industry: Media
- Headquarters: Phoenix, US
- Website: www.picmonic.com
- Latest round: Series A (Dec 7, 2016)
- Investors on record: 1

## About

Founded in 2011, Picmonic Inc. in Arizona enhances learning through innovative visual mnemonics, optimizing memory retention for healthcare students across various platforms.Picmonic Inc. is a visual learning tool specializing in creating mnemonic study aids for medical and healthcare education. The company was founded in Phoenix, Arizona, by Ken Robertson and Ron Robertson. In June 2021, Picmonic was acquired by TrueLearn LLC, a portfolio company of LLR Partners, for undisclosed financial terms, expanding its educational platform capabilities. The company has completed a total of 6 deals, with its most recent funding round on June 10, 2021, raising USD 2.30 mn from investors including 2M Companies, Arizona Tech Investors, Cobre Capital, and Desert Angels. The current CEO is Ron Robertson.Picmonic specializes in a visual learning tool designed to enhance memory retention and academic performance through picture mnemonic study aids. Its offerings include concise audiovisual content that transforms complex medical information into memorable stories and characters, helping students master high-yield facts for medical, nursing, and healthcare-related examinations. The platform is customizable to align with specific curricula, serving over 1,940,000 students, including medical and nursing students, across the United States, Canada, and other international markets. Users can access Picmonic via mobile applications and web platforms for flexible study options.Picmonic's revenue model is primarily subscription-based, targeting individuals and educational institutions in healthcare education. Users can choose from various subscription plans for unlimited access to study aids, including customizable content and a library of over 80,000 high-yield facts. The business operates on a direct-to-consumer basis, with students paying for subscriptions that support exam preparation. Additionally, Picmonic collaborates with educational institutions to offer group subscriptions, enhancing the value for users.Following the acquisition by TrueLearn LLC in June 2021, Picmonic plans to expand its product offerings and geographic reach. The company is developing new products aimed at enhancing its platform's capabilities, with specific release dates yet to be announced. Plans for market expansion include targeting additional international markets to increase user accessibility. The funding from the recent acquisition will support these initiatives, ensuring Picmonic can broaden its educational footprint and enhance its service offerings.

## Funding rounds

- Series A, Dec 7, 2016 — Keiretsu Capital

## Investors

- Keiretsu Capital (https://capitalatlas.ai/funds/keiretsu-capital) — Series A