# PicMix

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/picmix

- Industry: Internet
- Headquarters: Jakarta, Indonesia
- Website: www.picmix.it
- Total disclosed funding: $3M
- Latest round: Series A (Apr 13, 2016)
- Investors on record: 1

## About

PicMix is a digital platform focused on enhancing user engagement through visual storytelling. It allows users to create, customize, and share visual content seamlessly, catering to both individual and business needs.Founded in 2012 in Jakarta, Indonesia, PicMix operates a platform where users can create visual content. The company raised USD 3.000 mn in Series A funding on April 13, 2016, from Gobi Partners. It has executed a single funding deal to date.PicMix specializes in an innovative digital platform designed for enhancing user engagement through visual storytelling. The core offering revolves around a user-friendly interface that allows individuals and businesses to create, customize, and share visual content, including collages and multimedia presentations. This platform aims to address the growing demand for visually compelling content in social media, marketing, and personal expression, effectively bridging the gap between creators and their audience. The service caters to a diverse clientele, including social media influencers, small businesses, and marketing professionals, who utilize the platform for promotional campaigns and personal branding. PicMix operates primarily in European and North American markets, targeting regions with high digital engagement and social media usage.Revenue generation for PicMix is structured around a subscription-based model, where users can choose from various pricing tiers based on their needs and the features they require. This model facilitates both B2B and direct-to-consumer transactions, catering to a range of clients from individual users to larger organizations seeking comprehensive visual content solutions. Clients typically engage with the platform through monthly or annual subscription plans, which provide access to premium tools and enhanced functionalities. The flagship product, which includes advanced editing features and collaborative tools, has been designed to meet the specific demands of marketers and content creators. Through this structured approach, PicMix maintains a steady revenue stream while fostering long-term relationships with its user base.PicMix plans to launch new products that enhance user interaction and engagement, with specific details expected to be announced in upcoming quarters. The company is also targeting expansion into new markets, particularly in Asia and South America, with a goal to establish a presence by 2024. The USD 3.000 mn raised in the Series A funding round will be utilized to support these initiatives, focusing on product development and market entry strategies.

## Funding rounds

- Series A, Apr 13, 2016, $3M — Gobi Partners

## Investors

- Gobi Partners (https://capitalatlas.ai/funds/gobi-partners) — Series A