# Picky

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/picky

- Industry: Internet
- Headquarters: Seoul, South Korea
- Website: www.gopicky.com
- Total disclosed funding: $1.3M
- Latest round: Seed (Jan 13, 2021)
- Investors on record: 3

## About

Picky, Inc. is a platform dedicated to Korean beauty products, providing consumers with a diverse selection of makeup and skincare solutions tailored to various skin concerns.Founded in 2020 and headquartered in Seoul, South Korea, Picky, Inc. specializes in offering K-beauty products. The company has engaged in 2 deals, with the most recent deal occurring on January 3, 2022, when B2Link acquired Picky from Klim Ventures, NLVC, and WISHCOMPANY Inc. Jihong Lee serves as both the Founder and CEO, with a history of leadership in previous ventures. The company has successfully raised USD 1.30 mn across its funding efforts, leading to a current valuation of USD 7.77 mn.Picky is a leading platform specializing in Korean beauty (K-beauty) products, offering a wide range of makeup and skincare solutions aimed at addressing various skin concerns, such as sensitivity, dryness, and irritation. The company’s primary offerings include cleansers, exfoliators, toners, treatments, masks, moisturizers, eye care, lip care, and sun care products. Picky stands out by providing in-depth product reviews, ingredient analyses, and a community-driven forum for discussions, which enhance the decision-making process for consumers. The platform caters to a global customer base, particularly in markets such as North America, Europe, and Asia, where the demand for K-beauty products is rapidly growing. This approach enables customers to discover products that align with their skincare needs while also fostering a sense of community through shared experiences and recommendations.Picky generates revenue through direct-to-consumer sales of its array of K-beauty products, as well as through affiliate partnerships and collaborations with various brands. The transaction structure is primarily B2C, where customers can purchase products directly through the Picky platform, often benefiting from curated collections and exclusive offers. While specific pricing details for individual products are not disclosed, the company offers a diverse selection of items at competitive price points that cater to various consumer budgets. Additionally, Picky's engagement in affiliate programs allows it to earn commissions when customers make purchases through linked promotions. This multifaceted approach not only boosts revenue but also strengthens Picky's position within the K-beauty market by creating accessible and effective solutions for skincare enthusiasts.Picky, Inc. plans to enhance its product offerings with new K-beauty solutions designed specifically for emerging skin concerns and expects to launch these products by late 2023. The company is also targeting expansion into new markets across the Asia-Pacific region, including Australia and New Zealand, by mid-2024. The recent funding of USD 1.30 mn will support these initiatives, allowing Picky to invest in product development and marketing strategies to increase its reach and community engagement.

## Funding rounds

- Seed, Jan 13, 2021, $1.3M — NLVC, Klim Ventures, WISHCOMPANY Inc.

## Investors

- NLVC (https://capitalatlas.ai/funds/nlvc) — Seed
- Klim Ventures (https://capitalatlas.ai/funds/klim-ventures) — Seed
- WISHCOMPANY Inc. — Seed