# Picky

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/picky-2

- Industry: Internet
- Headquarters: Seoul, South Korea
- Website: www.gopicky.com/
- Latest round: Series A (Dec 18, 2025)
- Investors on record: 1

## About

Founded in 2021 and based in Seoul, South Korea, Jivakacare Co., Ltd., doing business as Picky operates as a community platform, that allows users to get products, and recommendations for skincare and cosmetics. In December 2025, Picky raised an undisclosed amount of series A funding from new investor Han River Partners.

The company's platform is a global community that allows users to post and share skincare product recommendations, reviews, and ratings, enabling community members to make better purchasing decisions. Picky's library contains product information, ingredients, and review ratings for over 50,000 items, including cleansers, toners, masks, lip care, moisturizers, exfoliators, and eye care. Users can also utilize the platform to ask dermatologists and skincare enthusiasts questions and receive appropriate answers. Picky is accessible on iOS and Android, as well as on the web.

The company will use the 2025 funding to improve its seeding solutions and broaden the global Korean beauty creator community.

## Funding rounds

- Series A, Dec 18, 2025 — Han River Partners

## Investors

- Han River Partners (https://capitalatlas.ai/funds/han-river-partners) — Series A