# Pickr

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pickr

- Industry: Internet
- Headquarters: Norwich, UK
- Website: www.pickr.works
- Total disclosed funding: $3.1M
- Latest round: Seed (Jun 23, 2020)
- Investors on record: 1

## About

Pickr Ltd. is a domain name purchasing and leasing platform that provides premium verified domains and dedicated transaction support, catering to a diverse, global clientele seeking unique online identities.Founded in 2016 in Norwich, UK, Pickr Ltd. specializes in facilitating domain name transactions. The company's CEO and founder is Kane Halsey, who has a history of entrepreneurship. In June 2020, Pickr Ltd. raised GBP 2.49 mn in a Seed funding round from FJ Labs, valuing the firm at GBP 14.71 mn post-money. The company has completed a total of 3 deals, with its most recent deal dated June 23, 2020.Pickr.works specializes in the buying and leasing of domain names, positioning itself as a facilitator for users seeking to acquire unique online identities. The core offering consists of premium verified domains, such as pickr.works, which are available for direct purchase at a set price point, along with comprehensive transaction support that ensures secure and efficient transfers. The company aims to simplify the domain acquisition process for a diverse clientele, including entrepreneurs, small businesses, and individuals looking to establish an online presence. Its services are not confined to a specific geographic area; rather, pickr.works caters to a global market, allowing customers to complete transactions in their local currency, thus enhancing accessibility across different regions.The revenue model for pickr.works is structured around direct sales of domain names, with each transaction typically initiated by customers who wish to purchase or lease a domain. For example, a client interested in acquiring the premium domain pickr.works would pay a flat fee of GBP 100, exclusive of any applicable taxes. This straightforward pricing model reflects the company's commitment to transparency and ease of use. The firm also provides free transaction support, ensuring that clients receive assistance throughout the purchasing process. By focusing on individual purchases rather than subscriptions or partnerships, pickr.works effectively engages in direct-to-consumer transactions, catering to the needs of both seasoned investors and first-time domain buyers.In June 2020, Pickr Ltd. raised GBP 2.49 mn of Seed funding from FJ Labs. This funding values the company at GBP 14.71 million post-money. The company plans to utilize this funding to enhance its platform by introducing new premium domain offerings and expanding its services into new geographic markets, focusing on regions with growing digital presence. Specific markets targeted for expansion include North America and Europe, aimed for rollout by the end of 2023.

## Funding rounds

- Seed, Jun 23, 2020, $3.1M — FJ Labs

## Investors

- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Seed