# Pickply

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pickply

- Industry: Software
- Headquarters: Seoul, South Korea
- Website: www.pickply.com/
- Latest round: Seed (Aug 11, 2022)
- Investors on record: 1

## About

Pickply, based in South Korea, specializes in data collection and participant recruitment, offering comprehensive services for market research and survey administration, tailored to meet client needs efficiently.Pickply, formed in 2022 and headquartered in Seoul, South Korea, focuses on data collection and participant recruitment. The company has executed 2 deals, with the most recent deal occurring on June 11, 2026. Founded by individuals with experience in the data collection domain, the company has not undergone any pivots or significant changes since its establishment.Pickply specializes in data collection and participant recruitment, providing a comprehensive suite of services aimed primarily at market research, survey administration, and reward advertising. Their all-in-one solution includes designing research structures tailored to client needs, precise targeting of demographics, and automated operations to enhance efficiency and reduce costs. They cater to B2C businesses, focusing on user segments such as young urban professionals and university students in South Korea. Their services facilitate rapid data collection through a trusted user base of engaged and returning participants, addressing the demand for reliable data in marketing and research sectors.Pickply generates revenue through a structured service model that includes both turnkey solutions and customizable service options. Clients can choose from packages that start at a minimum cost, enabling them to outsource entire data collection processes or select specific services such as project planning, survey design, and data analysis. The pricing structure is tiered, offering plans that cater to varying project needs; for instance, the Pro plan guarantees a 100% refund for incomplete projects, reflecting the company's commitment to quality and client satisfaction. Revenue primarily comes from direct-to-consumer transactions, where clients pay for specific research services tailored to their requirements, contributing to a high project completion rate and customer satisfaction.In June 2026, Pickply raised an undisclosed amount of venture funding from new investor HYU Holdings. The company plans to utilize the funding to enhance its research and development efforts, improve its platform and user experience. Additionally, Pickply aims to enter new markets by expanding its geographical footprint, targeting urban markets in South Korea for further growth.

## Funding rounds

- Seed, Aug 11, 2022 — Newborn Ventures

## Investors

- Newborn Ventures (https://capitalatlas.ai/funds/newborn-ventures) — Seed