# Piano

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/piano

- Industry: Software
- Headquarters: Philadelphia, US
- Website: www.piano.io
- Total disclosed funding: $135M
- Latest round: Series D (Feb 6, 2025)
- Investors on record: 4

## About

Founded in 2011 and based in New York, US, Piano Software Inc., aka Piano operates as a provider of analytics tools for media and content companies. The company was Steven Brill and Tomas Bella. In February 2025, Piano Software Inc. raised USD 120 million in equity and venture debt funding from returning investors ORIX Corporation USA and Updata Partners. New investor Runway Growth Capital also participated in the round. As of 2021, the company’s CEO is Trevor Kaufman. Piano offers cloud-based digital business software that provides tools and services to help companies manage their revenue, subscription, advertising, and analytics. The tools offered by the company's software include: Piano composer, which deploys business models, tests, iterates, and repeats; Piano VX, a paywall solution for marketing, technical, and finance teams; Piano id, which breaks down the data silos that keep content companies from effectively analyzing and communicating with their customers. Piano DMP, which develops user-profiles and audience segments for an enterprise to gain insights and other information; and Piano VX, a commerce engine for media companies to create, test, and deploy the paid content models such as subscription services. The company’s client base includes CNBC, Wall Street Journal, NBC Sports, Insider, The Economist, Gannett, and Le Parisien. The company plans to use its May 2021 funding to continue building out its technology and forge into newer areas where it can better connect audiences online.

## Funding rounds

- Series D, Feb 6, 2025, $45M — Updata Partners
- Series D, Feb 6, 2025, $45M — Updata Partners
- Series C, May 18, 2021, $20M — Updata Partners, Rittenhouse Ventures, LinkedIn Corporation
- Series B, Jan 10, 2019, $22M — Updata Partners
- Series B, Apr 17, 2012, $2.6M — 3TS Capital Partners

## Investors

- 3TS Capital Partners (https://capitalatlas.ai/funds/3ts-capital-partners) — Series B
- Updata Partners (https://capitalatlas.ai/funds/updata-partners) — Series B, Series C, Series D
- Rittenhouse Ventures (https://capitalatlas.ai/funds/rittenhouse-ventures) — Series C
- LinkedIn Corporation — Series C