# Pi-xcels

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pi-xcels

- Industry: Financial Services
- Headquarters: Singapore
- Website: www.pi-xcels.com/
- Total disclosed funding: $4.4M
- Latest round: Seed (Nov 25, 2024)
- Investors on record: 5

## About

Based in Singapore, and founded by Daniel Lim (CEO), Chua Zhen Rong (Head of Commercial), Tan Yi Hao (CTO), and Eric Lu (CTO) in 2019, Pi-xcels operates as a software development company that specializes in digital receipt issuance. In August 2023, the firm raised USD 1.5 million in seed funding led by investor Wavemaker Partners, with participation from other investors Amand Ventures, Black Kite Capital, and Hustle Fund. In November 2024, Pi-xcels raised USD 2.7 million in seed funding from Headline.

The company's product, an interactive e-receipt solution, replaces traditional paper receipts and serves as a powerful marketing and customer intelligence platform. Through the solution, retailers can engage customers with purchase-related content, promotions, and feedback options, thus driving both business value and customer satisfaction. Pi-xcels has developed a patented technology that enables offline retailers to provide instant NFC-powered digital receipts through a single tap on a shopper's smartphone.

The company plans to utilize the August 2023 funding to accelerate its business, expand in Europe, enhance its R&D capabilities, and strengthen its team.

## Funding rounds

- Seed, Nov 25, 2024, $2.7M — Headline
- Seed, Aug 23, 2023, $1.7M — Wavemaker Partners, Hustle Fund, Amand Ventures, Black Kite Capital

## Investors

- Wavemaker Partners (https://capitalatlas.ai/funds/wavemaker-partners) — Seed
- Hustle Fund (https://capitalatlas.ai/funds/hustle-fund) — Seed
- Amand Ventures (https://capitalatlas.ai/funds/amand-ventures) — Seed
- Black Kite Capital (https://capitalatlas.ai/funds/black-kite-capital) — Seed
- Headline (https://capitalatlas.ai/funds/headline) — Seed