# Phyron

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/phyron

- Industry: Software
- Headquarters: Stockholm, Sweden
- Website: www.phyron.com
- Total disclosed funding: $11M
- Latest round: Series B (May 1, 2024)
- Investors on record: 1

## About

Based in Stockholm, Sweden, and co-founded by Johan Sundstrand and Mattias Kellquist in 2019, Phyron AB operates as a technology-based digital marketing company specializing in car ads. In July 2023, the firm raised venture funding led by investor Round2 Capital Partners. The firm as of July 2023, is operational in Stockholm, Sweden, and Toronto, Canada.

The company offers a software called Phyron AI Video, that utilizes artificial intelligence and automation technology that automates the process of creating video ads for car listings, hence eliminating the need for manual work, and reducing the costs of content creation. The software also transforms their customer’s existing images, text, logos, and data into studio-quality videos. Phyron also offers other products such as Inventory Videos, which allow cars to speak for themselves, and Paid Ads, which target customers at the right time, presenting cars in a stylish and affordable manner Additionally, their Stills product utilizes AI and automation to enhance car images, providing clean backgrounds or automated background removal, intelligent object detection, consistent style, and improved quality.

The company plans to utilize July 2023 funding to expand its market reach, talent acquisition, and product development.

## Funding rounds

- Series B, May 1, 2024, $11M — Round2 Capital Partners

## Investors

- Round2 Capital Partners (https://capitalatlas.ai/funds/round2-capital-partners) — Series B