# PHRQL

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/phrql

- Industry: Software
- Headquarters: Pittsburgh, US
- Website: http://www.phrql.com
- Total disclosed funding: $0.3M
- Latest round: Seed (May 24, 2017)
- Investors on record: 2

## About

PHRQL Inc. is a health technology company that focuses on personalized nutritional solutions through innovative meal planning tools and applied nutrition programs for healthcare providers and patients.Founded in 2010 and headquartered in Pittsburgh, US, PHRQL Inc. specializes in health technology, having pivoted toward personalized nutrition since its inception. The company was co-founded by Hank Werronen and Paul Sandberg, who has a background in health technology ventures. PHRQL has completed 4 funding deals, with the most recent being a Seed round in May 2017, raising USD 150,000 from Jumpstart Health Investors, which has contributed to their total amount raised of USD 150,000.PHRQL Inc. specializes in innovative nutritional solutions aimed at enhancing health outcomes through personalized meal planning and applied nutrition programs. Their flagship product, FoodScription™, is an enterprise-level, HIPAA-compliant meal planning tool designed specifically for healthcare applications, enabling providers to rapidly create tailored meal plans that reflect individual patient health needs and personal preferences. Additionally, PHRQL offers Technourish™, a comprehensive platform that provides nutrition education and support, facilitating behavior change through instructor-led classes, individualized coaching, and access to the FoodScription™ mobile app. The company primarily serves healthcare providers, retail supermarkets, and end users such as patients seeking nutritional counseling and diet management. PHRQL’s solutions are marketed across various regions in the United States and are increasingly being explored in international markets, particularly where there is a demand for integrated health and wellness services within supermarket chains.PHRQL Inc. generates revenue through a combination of subscription-based services and partnerships with healthcare providers, supermarkets, and wellness programs. Their pricing structure typically involves contracts with healthcare systems and retailers, allowing for the integration of FoodScription™ and Technourish™ into their existing wellness services. For example, a supermarket chain may contract with PHRQL to utilize their meal planning tools and coaching services, which can be covered by insurance for eligible patients. This model fosters customer loyalty and enhances patient engagement and compliance with dietary recommendations. The revenue stream is bolstered by the growing trend of supermarkets providing in-store nutrition services, as evidenced by partnerships with leading retail dietitians and diabetes educators.As of May 2017, PHRQL Inc. plans to leverage its recent Seed funding of USD 150,000 to enhance its product offerings and explore new markets. New product developments are anticipated, particularly in the area of mobile application features for FoodScription™. The company is also looking to expand its reach into international markets, with a focus on regions where integrated health and wellness services are gaining traction within supermarket chains. These initiatives are designed to support increased engagement with healthcare providers and patients, thereby driving future growth.

## Funding rounds

- Seed, May 24, 2017, $0.1M — Jumpstart Health Investors
- Seed, Oct 23, 2014, $0.1M — Innovation Works

## Investors

- Innovation Works (https://capitalatlas.ai/funds/innovation-works) — Seed
- Jumpstart Health Investors (https://capitalatlas.ai/funds/jumpstart-health-investors) — Seed