# Phrame

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/phrame

- Industry: Consumer Products
- Headquarters: San Francisco, US
- Website: www.phrame.com
- Total disclosed funding: $2M
- Latest round: Seed (Feb 2, 2016)
- Investors on record: 1

## About

Phrame Inc. specializes in innovative automotive technology, offering a smart license plate frame that enhances vehicle security and connectivity for users.Founded in 2015, Phrame Inc. operates from San Francisco, US. The company has made 2 deals, with its most recent deal occurring on September 19, 2017. In the Seed funding round, Phrame raised USD 2.00 mn from Hardware.co. The company focuses on enhancing vehicle security through its smart license plate frame, allowing easy installation and connectivity to a dedicated app.Phrame's flagship product is the world's first smart license plate frame, designed to enhance vehicle security and connectivity. Users can replace their existing license plate holder in under five minutes. Once installed, the frame connects with the Phrame app, providing access to a network of service partners for various automotive services. Key features include a personal mechanic, concierge services, and security measures to prevent vehicle theft. The primary users are vehicle owners prioritizing security and convenience, marketed mainly in the United States, Canada, and select European markets.Phrame generates revenue through direct sales of its smart license plate frames and subscription services offered via the Phrame app. Customers purchase the smart frames, which include various security and service features, and can subscribe to additional services through the app. The revenue model involves direct B2C sales to individual vehicle owners, alongside potential partnerships with automotive service providers to enhance app offerings, encouraging repeat engagement through ongoing vehicle maintenance and safety services.Phrame Inc. plans to launch new products aimed at enhancing vehicle connectivity and security, with specific release dates yet to be announced. The company is targeting expansion into new markets, particularly in Europe, by 2020, leveraging recent funding. In September 2017, Phrame raised an undisclosed amount of venture funding from Blymyer Engineers, Inc., and other individual investors, which will support these growth initiatives.

## Funding rounds

- Seed, Feb 2, 2016, $2M — Hardware.co

## Investors

- Hardware.co (https://capitalatlas.ai/funds/hardware-co) — Seed