# Phot.AI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/phot-ai

- Industry: Media
- Headquarters: Gurgaon, India
- Website: www.phot.ai
- Total disclosed funding: $2.7M
- Latest round: Seed (Sep 5, 2024)
- Investors on record: 4

## About

Founded in 2022, and based in Gurgaon, Haryana, India, CogniAI Private Limited, trading under the name Phot.AI, operates as an innovative artificial intelligence-driven platform focused on enhancing visual content through advanced photo editing tools and services tailored for eCommerce and marketing. Phot.AI operates out of Gurgaon, India and specializes in AI-enhanced photo editing solutions. The company raised USD 2.7 mn in Seed funding on March 6, 2025, led by Info Edge Ventures, with participation from AC Ventures and Together. The founder's previous ventures are not disclosed, and there are no mentions of any pivots or subsidiary relationships.Phot.AI is an AI-driven photo editing platform that specializes in a suite of tools designed for visual content creation and enhancement. The company’s core offerings include solutions for product photography, photo editing, background removal, image colorization, and advanced functionalities such as AI image generation and object removal. These tools enable users to easily manipulate and enhance images, catering primarily to eCommerce businesses, marketers, and content creators who require high-quality visuals for various online platforms. Phot.AI's technology facilitates the transformation of images into compelling marketing materials, enhancing advertising campaigns, product listings, and social media content. The services are accessible globally, allowing users from diverse geographical markets including North America, Europe, and Asia to leverage the platform's capabilities.Phot.AI generates revenue through a subscription-based model that provides users access to its comprehensive suite of AI tools. Clients typically engage with the platform by selecting a subscription plan that aligns with their needs, which includes individual services such as AI image enhancement and background replacement. The structure of these transactions often involves direct-to-consumer sales, where users pay for access to specific features or a broader package of services. Phot.AI’s flagship products, which contribute significantly to its revenue stream, include the AI Background Remover and the AI Photo Enhancer, both of which are vital for users looking to improve image quality and marketing effectiveness.In March 2025, Phot.AI raised USD 2.7 mn in Seed funding to expand its team, invest in R&D, and launch the much-awaited copilot feature. The company is focused on enhancing its product offerings and plans to introduce new tools aimed at improving user experience. Additionally, Phot.AI is targeting expansion into new geographic markets, particularly in Asia and Europe, by the end of 2025 to reach a broader audience.

## Funding rounds

- Seed, Sep 5, 2024, $2.7M — InfoEdge Ventures, Together, AL trust, AC Ventures

## Investors

- InfoEdge Ventures (https://capitalatlas.ai/funds/infoedge-ventures) — Seed
- Together (https://capitalatlas.ai/funds/together) — Seed
- AL trust — Seed
- AC Ventures — Seed