# PhoneWagon

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/phonewagon

- Industry: Software
- Headquarters: New York, US
- Website: www.phonewagon.com
- Total disclosed funding: $1.2M
- Latest round: Seed (Dec 7, 2017)
- Investors on record: 2

## About

PhoneWagon, Inc. offers advanced call tracking and analytics solutions that enhance marketing performance for businesses, helping them measure the effectiveness of their advertising through detailed insights.Founded in 2017, PhoneWagon, Inc. operates primarily from New York, US, providing call tracking services. The company has not undergone any notable pivots and is known for its innovative approach in the call analytics sector. Founders Ryan Shank and Tommy Mei previously contributed to various tech initiatives. PhoneWagon raised USD 1.200 mn in a Seed round led by Birchmere, with Active Capital also participating. The total amount raised by the company stands at USD 1.200 mn, reflecting significant investor confidence in its business model.PhoneWagon specializes in advanced call tracking and analytics solutions designed to improve marketing performance. Their core services include call tracking, number provisioning, and call analytics aimed at helping clients attribute phone calls to specific advertising sources. This allows businesses to optimize their customer acquisition strategies through detailed reports on call sources, durations, and outcomes. Their primary clientele includes marketing agencies and businesses in various sectors, such as e-commerce, healthcare, and professional services, focusing primarily on North America and select European markets.PhoneWagon generates revenue through a subscription-based model, where clients pay monthly fees for access to their call tracking services. The company offers tiered subscription plans catering to different levels of call volume and analytics features. This structured pricing allows businesses to choose plans that align with their budgets and operational needs. Additionally, partnerships with marketing agencies further enhance revenue streams, ensuring steady transactions from diverse clients seeking effective marketing solutions.Following its acquisition by CallRail Inc. in May 2021, PhoneWagon is poised for growth by integrating its services with CallRail’s capabilities to enhance customer visibility, thereby driving revenue and high-value leads. The acquisition is expected to support PhoneWagon’s future initiatives, including the development of new products tailored to evolving market demands. The company is also exploring further expansion into European markets, aiming to solidify its presence by the end of 2023. The recent funding will play a crucial role in these growth strategies, enabling PhoneWagon to innovate and enhance its offerings.

## Funding rounds

- Seed, Dec 7, 2017, $1.2M — Birchmere, Active Capital

## Investors

- Birchmere (https://capitalatlas.ai/funds/birchmere) — Seed
- Active Capital (https://capitalatlas.ai/funds/active-capital) — Seed