# Phlur

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/phlur

- Industry: Consumer Products
- Headquarters: West Hollywood, US
- Website: www.phlur.com/
- Total disclosed funding: $7M
- Latest round: Series A (Jun 25, 2019)
- Investors on record: 3

## About

Founded in 2015 and based in California, US, Phlur, Inc. operates as an online and offline retail company that sells fragrances, including body care and candles. It offers gender-inclusive fragrances and personal care products. Their products are crafted by world-class perfumers and are designed to evoke personal memories and emotions Phlur, Inc. offers emotion-driven fine fragrances, body mists, deodorants, and curated gift sets through Sephora, Amazon, and its website, emphasizing transparency, sustainability, and personal storytelling in scent creation and customer experience. In July 2025, TSG Consumer Partners agreed to acquire Phlur, Inc. from Belcorp Ventures, Next Coast Ventures, Prelude Growth Partners and Symrise AG. Financial terms were not disclosed. Phlur, Inc. generates revenue through direct-to-consumer e-commerce, retail partnerships, subscription programs, gift sets, and limited-edition fragrance drops, leveraging emotional storytelling, clean formulations, and strategic collaborations to drive customer loyalty and repeat purchases. The acquisition aims to support Phlur, Inc.'s continued brand expansion and retail growth.

## Funding rounds

- Series A, Jun 25, 2019, $7M — Symrise AG, Next Coast Ventures, Belcorp Ventures

## Investors

- Symrise AG — Series A
- Next Coast Ventures (https://capitalatlas.ai/funds/next-coast-ventures) — Series A
- Belcorp Ventures — Series A