# Phlo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/phlo

- Industry: Software
- Headquarters: American Fork, US
- Website: www.zipbooks.com
- Total disclosed funding: $2M
- Latest round: Seed (Jul 20, 2016)
- Investors on record: 3

## About

Phlo, Inc. is a financial technology company specializing in accounting software solutions. It streamlines financial management for small businesses through automated billing, invoicing, and insightful reporting features.Phlo, Inc. was founded in 2015 in American Fork, US, focusing on providing accounting solutions. The company has successfully raised funds through 2 deals, with the latest being a Seed round of USD 2.000 mn on July 20, 2016, led by Album VC and involving investors such as Liquid 2 Ventures and Pelion Venture Partners. Nadeem Sarwar, one of the co-founders, serves as the CEO.ZipBooks, the flagship product of Phlo, Inc., offers a comprehensive accounting software solution that simplifies financial management for small businesses. Key functionalities include automated billing, invoicing, smart expense tracking, and various insightful financial reports. The software caters to freelancers and small business owners, enabling seamless cash flow management. ZipBooks is accessible via mobile web and native applications, operating in markets across North America, Europe, and parts of Asia.ZipBooks generates revenue through subscription-based pricing plans tailored for various business needs, including invoicing and expense tracking. Clients subscribe to plans that provide access to the platform's features, such as advanced reporting tools and automated billing, with fees aligned to their operational requirements.Following the recent Seed funding of USD 2.000 mn raised on July 20, 2016, Phlo, Inc. plans to enhance its product offerings by launching new features in the ZipBooks software, although specific release dates are not mentioned. The company is exploring expansion into additional geographic markets beyond those currently served, with strategic initiatives aimed at reaching more small to medium-sized enterprises. The funding will support these growth initiatives, focusing on product development and market penetration.

## Funding rounds

- Seed, Jul 20, 2016, $2M — Pelion Venture Partners, Album VC, Liquid 2 Ventures

## Investors

- Pelion Venture Partners (https://capitalatlas.ai/funds/pelion-venture-partners) — Seed
- Album VC (https://capitalatlas.ai/funds/album-vc) — Seed
- Liquid 2 Ventures (https://capitalatlas.ai/funds/liquid-2-ventures) — Seed