# Phiar Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/phiar-technologies

- Industry: Software
- Headquarters: Redwood City, US
- Website: www.phiar.net
- Total disclosed funding: $15M
- Latest round: Series A (Sep 27, 2021)
- Investors on record: 13

## About

Based in California, US, and founded in 2017, Phiar Technologies, Inc. operates as a provider of a vehicle navigation platform that combines artificial intelligence and augmented visuals to enhance driving and wayfinding. The company was co-founded by Chen-Ping Yu and James Briscoe and was backed by investors including State Farm Ventures which led a USD 12 million Series A funding round in September 2021. Phir announced its partnership with Panasonic Automotive to integrate its AI-based navigation into its automotive solutions that will expand driver safety and navigation support.

Phiar uses deep learning AI applications and augmented reality technology to improve drivers' navigation. It features ground plane estimation, depth perception, lane segmentation, object detection, and tracking and semantic segmentation. It also uses the same technology to its windshield head-up display product and can run on mobile grade sensors, cameras, and to any standalone devices.

Phiar plans to further develop and modify its AI engine and camera-based AR technology, expand its integrations across OEMs and its partnerships with Tier-1 companies, and build its go-to-market resources for key markets.

## Funding rounds

- Series A, Sep 27, 2021, $12M — Norwest Venture Partners, TeleNav, Inc., The Venture Reality Fund, GFR Fund, State Farm Ventures, Cambridge Mobile Telematics, Inc.
- Seed, Nov 28, 2018, $3M — Mayfield Fund, Norwest Venture Partners, Y Combinator, Cross Culture Ventures, The Venture Reality Fund, GFR Fund, Anorak Ventures, Zeno Ventures, Innolinks Ventures, HalfCourt Capital

## Investors

- Mayfield Fund (https://capitalatlas.ai/funds/mayfield-fund) — Seed
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Seed, Series A
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Cross Culture Ventures (https://capitalatlas.ai/funds/cross-culture-ventures) — Seed
- The Venture Reality Fund (https://capitalatlas.ai/funds/the-venture-reality-fund) — Seed, Series A
- GFR Fund (https://capitalatlas.ai/funds/gfr-fund) — Seed, Series A
- Anorak Ventures (https://capitalatlas.ai/funds/anorak-ventures) — Seed
- Zeno Ventures (https://capitalatlas.ai/funds/zeno-ventures) — Seed
- Innolinks Ventures (https://capitalatlas.ai/funds/innolinks-ventures) — Seed
- HalfCourt Capital (https://capitalatlas.ai/funds/halfcourt-capital) — Seed
- TeleNav, Inc. — Series A
- State Farm Ventures (https://capitalatlas.ai/funds/state-farm-ventures) — Series A
- Cambridge Mobile Telematics, Inc. — Series A