# Phhhoto

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/phhhoto

- Industry: Internet
- Headquarters: Los Angeles, US
- Website: www.phhhoto.com
- Total disclosed funding: $1.5M
- Latest round: Seed (Nov 19, 2015)
- Investors on record: 3

## About

Phhhoto is a photo-sharing application that allows users to create and share animated GIFs, enhancing visual storytelling on social media platforms like Instagram and Twitter.Founded in 2014 in Los Angeles, US, Phhhoto focuses on enabling users to create GIFs from photos. The company has participated in 2 funding deals, with the latest being a SEED round on November 19, 2015, where it raised USD 1.5 mn led by Eniac Ventures, along with investments from Endeavor Group and Maveron.PHHHOTO primarily focuses on providing a unique photo-sharing application designed to allow users to create and share animated GIFs, enhancing the social media experience. Launched in 2014, the app enables users to capture a series of photos and seamlessly convert them into a looping video format, appealing to a younger demographic engaged in visual storytelling. This product targets individuals looking for innovative ways to express themselves on platforms like Instagram and Twitter, catering to a community drawn to vibrant, animated content. The application garnered a user base concentrated in North America and Europe, where trends in social media heavily favored dynamic and visually stimulating media formats.PHHHOTO's revenue model primarily relies on advertising partnerships and potential in-app purchases, which are structured to capitalize on its engaged user base. Businesses can leverage the platform to promote their products through targeted advertisements within user-generated content, providing a unique avenue for engagement. The transaction structure revolves around partnerships with brands aiming to reach younger audiences through creative content, aligning with the lifestyle and interests of PHHHOTO’s user demographic. In addition, the app offers premium features or content, enhancing user experience and monetization avenues for the company. The company's flagship offering, the animated GIF creation tool, serves as a central component of its revenue-generating strategy.In November 2015, Eniac Ventures led a USD 1.5 mn Seed funding round for Phhhoto with participation from WME and Maveron. The company aims to leverage this funding to enhance its application and expand its features, while also exploring opportunities for new products that integrate with emerging social media trends. Geographic expansion is also planned, with a focus on markets in Asia and South America by 2024, to tap into new user demographics and increase its market presence.

## Funding rounds

- Seed, Nov 19, 2015, $1.5M — Maveron, Eniac Ventures, WME Group, LLC

## Investors

- Maveron (https://capitalatlas.ai/funds/maveron) — Seed
- Eniac Ventures (https://capitalatlas.ai/funds/eniac-ventures) — Seed
- WME Group, LLC — Seed