# Phanfare

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/phanfare

- Industry: Software
- Headquarters: Princeton, US
- Website: www.phanfare.com
- Total disclosed funding: $4.5M
- Latest round: Series C (Nov 1, 2007)
- Investors on record: 2

## About

Phanfare is a digital photo management platform that empowers users to securely store, share, and showcase their images. The service caters primarily to photographers seeking comprehensive tools for portfolio presentation and image sales.Phanfare, founded in 2004 and headquartered in Princeton, New Jersey, is a digital photo management service. After a successful run with its initial offerings, the company was acquired by Carbonite on June 16, 2011, for USD 2.000 mn. The acquisition marked a strategic pivot to enhance its services aimed at photographers. There are no known subsidiaries or past merger activities associated with the company.Phanfare primarily offers a platform designed for photographers to protect, share, store, and sell their photographs. Core to its offering is the SmugMug Pro plan, which provides users with tools to create personalized websites that showcase their portfolios while facilitating digital and print sales. The platform includes built-in sales tools, a Learning Lab with resources for photography and marketing, and a commitment to privacy. Phanfare serves a diverse client base that includes professional photographers across various niches, such as racing, event, agriculture, and maternity photography, and operates in multiple markets, including North America, Europe, and parts of Asia.Phanfare generates revenue mainly through subscription models, particularly the one-year SmugMug Pro plan priced at USD 384. This plan allows users to utilize the platform’s extensive features for both personal and commercial use. Once a photographer reaches a profit of USD 500 from sales on the platform, they receive a refund for the cost of the subscription, supporting both B2C and B2B interactions.Following its acquisition by Carbonite, Phanfare is expected to leverage the resources of its parent company to enhance its product offerings. There are plans to expand into new geographic markets, particularly targeting Europe and parts of Asia by the end of 2013, and to develop new features that will improve user engagement and the overall photography experience. The recent funding from the acquisition will be utilized to support these growth initiatives, with a focus on innovation and market expansion.

## Funding rounds

- Series C, Nov 1, 2007, $2.5M — Azure Capital Partners
- Series B, Aug 24, 2006, $2M — Acadia Woods Partners

## Investors

- Acadia Woods Partners (https://capitalatlas.ai/funds/acadia-woods-partners) — Series B
- Azure Capital Partners (https://capitalatlas.ai/funds/azure-capital-partners) — Series C