# Phab

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/phab

- Headquarters: Mumbai, India
- Website: www.getphab.com
- Total disclosed funding: $2M
- Latest round: Seed (Apr 25, 2025)
- Investors on record: 3

## About

Founded in 2019 by Gayatri and Ankit Chona and based in Maharashtra, India, Simpl Innovative Brands Pvt. Ltd., dba Phab is a nutritionist-led snacking brand. In April 2025, Phab raised USD 2 million in seed funding led by OTP Venture Partners, including Capri Global Capital and Sim And San. In June 2026, Phab raised USD 4 million in pre-series A funding co-led by OTP Venture Partners and Chona Family Office.

Phab’s product line includes a diverse range of protein bars, protein milkshakes, snack bars, granola, and its signature protein millet wafers in innovative flavors like Mocha Latte, Strawberry Cake, and Cheese Crunch. These snacks are GMO-free, low in sugar, high in fiber, and gut-friendly, appealing to fitness enthusiasts and busy professionals alike. Their online platform also features a protein calculator and bulk gifting services.

The company will use the June 2026 funding to expand its brand, reach new markets, and build its team.

## Funding rounds

- Seed, Apr 25, 2025, $2M — Capri Global Capital, OTP Venture Partners, Sim And San

## Investors

- Capri Global Capital (https://capitalatlas.ai/funds/capri-global-capital) — Seed
- OTP Venture Partners (https://capitalatlas.ai/funds/otp-venture-partners) — Seed
- Sim And San — Seed