# pets Premium

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pets-premium

- Industry: Internet
- Headquarters: Munich, Germany
- Website: www.petspremium.de
- Total disclosed funding: $1.7M
- Latest round: Seed (Jun 9, 2015)
- Investors on record: 1

## About

pets Premium GmbH is a Munich-based company focused on providing high-quality pet food and accessories, catering to the nutritional needs of dogs and cats through a diverse range of premium products.Established in 2011 and headquartered in Munich, Germany, pets Premium GmbH specializes in premium pet food and accessories. The company merged with ePetWorld GmbH in May 2016, creating AlphaPet Ventures GmbH to enhance its market presence. Marco Hierling, co-founder of pets Premium, has a history of founding other companies, bolstering his experience in the pet industry. The latest funding round was a Seed round where pets Premium raised EUR 1.500 mn, bringing the total amount raised to EUR 1.500 mn and valuing the company at EUR 13.590 mn.pets Premium specializes in high-quality pet food and accessories for dogs and cats. Its product range includes dry food, wet food, semi-moist food, supplements, snacks, and treats, with options that are grain-free, hypoallergenic, and organic. The company targets pet owners as well as retailers and wholesalers in Germany, Austria, and Switzerland, providing tailored nutrition solutions for pets with varying health needs.In 2022, pets Premium reported a revenue of EUR 6,674,615.30 with an EBITDA of EUR -2,526,116.30, operating mainly through a direct-to-consumer sales model that allows customers to purchase products directly from their online platform, ensuring secure transactions and customer satisfaction.The company is poised for growth with plans to introduce new product lines tailored to evolving pet dietary needs, although specific release dates have not been disclosed. Additionally, pets Premium aims to expand its market footprint beyond Germany, targeting Austria and Switzerland by the end of 2023. The EUR 1.500 mn raised in the latest Seed round will support these initiatives, allowing pets Premium to enhance its product offerings and geographical reach following the strategic merger that aimed to solidify its position in the German pet supply market.

## Funding rounds

- Seed, Jun 9, 2015, $1.7M — Reimann Investors

## Investors

- Reimann Investors (https://capitalatlas.ai/funds/reimann-investors) — Seed