# Pets Deli

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pets-deli

- Industry: Consumer Products
- Headquarters: Berlin, Germany
- Website: www.petsdeli.de
- Total disclosed funding: $11M
- Latest round: Series A (Feb 29, 2016)
- Investors on record: 3

## About

Pets Deli is a Berlin-based company specializing in premium pet nutrition, providing high-quality food products for dogs and cats. They focus on addressing various dietary needs, promoting health and well-being among pets.Founded in 2014 in Berlin, Germany, Pets Deli specializes in premium pet nutrition. The company has not undergone significant changes in its business strategy. David Spanier is the founder, while Jan Billenkamp and Tania Moser serve as the current CEOs. In February 2016, Pets Deli secured EUR 10 million in Series A funding led by Global Founders Capital, with participation from Rocket Internet SE and Project A Ventures. The total amount raised by the company is EUR 10 million, aligning with the latest funding round.Pets Deli specializes in premium pet nutrition, offering a range of high-quality dog and cat food products tailored to various dietary needs. Their product lineup includes dry and wet food, snacks, and specialized diets for pets with health conditions. The company focuses on promoting optimal health across different life stages and breed-specific requirements, catering to a diverse customer base that includes pet owners, breeders, and retailers primarily in the European market, with strong sales in Germany.Pets Deli generates revenue through direct-to-consumer sales and partnerships with retailers and wholesalers. They employ a subscription model, ensuring consistent product delivery and enhancing customer loyalty. The pricing reflects the premium quality of their offerings, with flagship products marketed based on health benefits. The company reported an EBITDA of EUR -2,647,964.20 for the most recent year of 2023.Following their most recent funding in February 2016, Pets Deli aims to expand its product line with new high-quality offerings targeting specific health concerns in pets. They plan to enter new geographic markets, specifically focusing on expanding their presence beyond Germany into other European countries by the end of 2024. The EUR 10 million raised will be utilized to support these product developments and market expansions.

## Funding rounds

- Series A, Feb 29, 2016, $11M — Rocket Internet SE, Project A, Global Founders Capital

## Investors

- Rocket Internet SE (https://capitalatlas.ai/funds/rocket-internet-se) — Series A
- Project A (https://capitalatlas.ai/funds/project-a) — Series A
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Series A