# Petra Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/petra-labs

- Industry: Software
- Headquarters: New York, US
- Website: www.petralabs.com
- Total disclosed funding: $5.2M
- Latest round: Seed (Jul 22, 2026)
- Investors on record: 3

## About

Petra Labs, based in US, specializes in AI-driven marketing solutions aimed at enhancing search engine optimization and analytics for enterprises, focusing on measurable outcomes and tracking brand performance across various AI platforms.Petra Labs is an innovative company that provides advanced analytics solutions using AI technology to optimize marketing strategies. Founded in 2025 by Sami Akkawi (CEO), Rishi Penmetcha (CTO), and Ramie Khoury (COO) the company is headquartered in New York, United States. In July 2026, Petra Labs raised USD 5.2 million in seed funding led by Work-Bench Management, with participation from other investors Pathlight and Afore Capital. Petra Labs specializes in providing a comprehensive suite of AI-driven marketing solutions designed to enhance search engine optimization and analytics for its clients. The core offerings include an advanced platform that aggregates real user demand and queries from proprietary panel data, alongside custom integrations with existing business data sources. This platform enables businesses to track their brand's presence, sentiment, and competitive threats across major AI platforms while delivering detailed analytics across customer personas and product lines. Petra Labs serves a diverse client base, which includes enterprises looking to optimize their marketing strategies and measure outcomes effectively. Their solutions are particularly aimed at markets in North America and Europe, where there is a growing need for sophisticated AI applications in marketing analytics.Petra Labs generates revenue through partnerships and subscription-based models tailored to the needs of business clients. The company offers a range of services, including full-stack AEO (AI-Enhanced Optimization) services, which are designed to deliver actionable insights and measurable business outcomes. Clients engage in multi-touch attribution and market mix modeling, connecting AI search activity directly to revenue generation. While specific pricing structures for individual products and services have not been disclosed, the business model likely involves ongoing subscription fees for access to the analytics platform, along with performance-based fees associated with the AEO services. These transactions typically involve long-term partnerships, as clients continually rely on Petra Labs for ongoing support and optimization of their marketing efforts.In July 2026, Petra Labs raised USD 5.2 mn in seed funding to enhance its measurement platform and expand its team, specifically to assist enterprise brands in tracking and improving AI search performance. The company is focusing on launching new products designed to enhance their platform's capabilities, with plans to expand into additional markets in Europe and North America by the end of 2027.

## Funding rounds

- Seed, Jul 22, 2026, $5.2M — Work-Bench Management, Afore Capital, Pathlight

## Investors

- Work-Bench Management (https://capitalatlas.ai/funds/work-bench-management) — Seed
- Afore Capital (https://capitalatlas.ai/funds/afore-capital) — Seed
- Pathlight (https://capitalatlas.ai/funds/pathlight) — Seed