# PetPlate

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/petplate

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.petplate.com
- Total disclosed funding: $32M
- Latest round: Series B (Dec 15, 2021)
- Investors on record: 13

## About

PetPlate, Inc. provides fresh, human-grade dog food through a subscription model, focusing on enhancing dog nutrition and health with tailored meal plans delivered directly to pet owners.Founded in 2016 and headquartered in New York, US, PetPlate, Inc. specializes in fresh dog food delivery. The company has raised a total of USD 19.00 mn across 5 deals, with its latest funding round being a Series B of USD 19.00 mn on December 15, 2021, led by MarcyPen Capital Partners and including investors such as 301 Inc and Conversion Venture Capital. The founder, Renaldo Webb, has a significant history in the pet food space, contributing to the company's innovative approach to canine nutrition.PetPlate specializes in providing fresh, human-grade dog food through a subscription-based delivery service designed to enhance canine health and nutrition. The company offers a variety of meal plans tailored to individual dog needs, including their FreshCooked Full Plan, which delivers complete and balanced meals, and the FreshCooked Topper Plan, intended to supplement existing diets. PetPlate’s offerings are formulated with simple, high-quality ingredients, adhering to AAFCO standards and crafted in human-grade kitchens. The end users include dog owners who seek nutritious meal options for their pets, particularly those with dietary restrictions or health concerns. PetPlate serves customers across the United States, ensuring that personalized meal plans are developed based on the unique traits of each dog.PetPlate operates primarily on a subscription model, enabling customers to receive regular shipments of food tailored to their pets' nutritional requirements. Revenue is generated through various meal plans, including the FreshCooked Full Plan and the FreshBaked Plan, with pricing structured to reflect the level of customization and ingredients used. Customers are charged based on the selected meal plan, with specific pricing tiers providing options for full meals or supplemental toppers. The direct-to-consumer approach allows PetPlate to establish a strong relationship with pet owners, ensuring consistent revenue through recurring subscriptions. The firm emphasizes customer satisfaction by offering a money-back guarantee on initial orders, reinforcing consumer trust and loyalty.In December 2021, PetPlate, Inc. raised USD 19.00 mn in Series B financing, which will be used to scale marketing, product development, and retail expansion. The company is focused on launching new product lines to enhance its offerings and plans to expand into additional markets across the US. The funding will support these initiatives as they aim to reach more consumers seeking nutritious dog food options.

## Funding rounds

- Series B, Dec 15, 2021, $19M — Marco Polo, 301 Inc, Amity Supply, DF Enterprises, Inc, Fernbrook, MarcyPen Capital Partners, Conversion Venture Capital
- Series A, Feb 24, 2020, $9M — Alumni Ventures Group, Marco Polo, 301 Inc, DF Enterprises, Inc, Fernbrook, The Yard Ventures
- Seed, May 16, 2018, $4M — Alumni Ventures Group, BrandProject, InviNext Growth Partners, Dane Creek Capital, Amity Supply, The Yard Ventures
- Seed, Sep 30, 2016 — BrandProject, Hedgewood

## Investors

- BrandProject (https://capitalatlas.ai/funds/brandproject) — Seed
- Hedgewood — Seed
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Seed, Series A
- InviNext Growth Partners (https://capitalatlas.ai/funds/invinext-growth-partners) — Seed
- Dane Creek Capital (https://capitalatlas.ai/funds/dane-creek-capital) — Seed
- Amity Supply (https://capitalatlas.ai/funds/amity-supply) — Seed, Series B
- The Yard Ventures — Seed, Series A
- Marco Polo — Series A, Series B
- 301 Inc (https://capitalatlas.ai/funds/301-inc) — Series A, Series B
- DF Enterprises, Inc — Series A, Series B
- Fernbrook (https://capitalatlas.ai/funds/fernbrook) — Series A, Series B
- MarcyPen Capital Partners (https://capitalatlas.ai/funds/marcypen-capital-partners) — Series B
- Conversion Venture Capital (https://capitalatlas.ai/funds/conversion-venture-capital) — Series B