# petpening

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/petpening

- Industry: Consumer Products
- Headquarters: Cheonan, South Korea
- Website: www.petpening.com
- Latest round: Seed (Mar 31, 2023)
- Investors on record: 3

## About

Based in South Korea, and founded in 2017, Nosework Co., Ltd., doing business as petpening, operates as a pet healthcare company that develops and manufactures nutritional supplements, snacks, toys, and prescription feeds for domestic animals. In April 2023, petpening raised seed funding from new investor Korea Tech Incubator for Startup, being selected for Accelerator Investment-Driven Tech Incubator Program. Returning investor New Paradigm Investment also participated in the round. Financial terms of the deal were not disclosed. As of 2022, the company’s CEO is Jang Hyeon-deok. Petpening sells various pet products such as pet toys, dog and cat nutritional supplements, dog joint supplements, dog snacks, prescription feeds, spoons, dog harness chest straps, and more. The company sells all its products through its online store, veterinary hospitals, and convenience stores like CJ Olive Young, Lotte Mart, E-Mart, Art Box, and Lotte Department Store.

## Funding rounds

- Seed, Mar 31, 2023 — Korea Tech Incubator for Startup, New Paradigm Investment
- Seed, May 7, 2022 — Ulsan Creative Economy Innovation Center

## Investors

- Ulsan Creative Economy Innovation Center (https://capitalatlas.ai/funds/ulsan-creative-economy-innovation-center) — Seed
- Korea Tech Incubator for Startup — Seed
- New Paradigm Investment (https://capitalatlas.ai/funds/new-paradigm-investment) — Seed