# PetPace

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/petpace

- Industry: Consumer Products
- Headquarters: Burlington, US
- Website: www.petpace.com
- Latest round: Series A (Feb 1, 2012)
- Investors on record: 1

## About

PetPace develops innovative health-monitoring solutions for pets, primarily through its smart collar that tracks vital signs, activity, and location, ensuring pet owners can maintain their pets' health effectively.Founded in 2012 in Burlington, US, PetPace specializes in pet health technology, offering a smart collar that monitors pets' vital signs. The company was founded by Asaf Dagan, who has a background in technology and entrepreneurship. PetPace raised Series A funding in February 2012 from new investor Kormeli, marking its first significant investment round.PetPace primarily offers a smart collar designed to monitor pets' health and activity through continuous high-frequency measurements of vital signs, biometrics, and location. This innovative device employs machine learning technology to provide comprehensive insights into a pet's health status, enabling early detection of potential health issues. The collar is targeted at pet owners who prioritize the well-being of their animals and seek to enhance their understanding of their pets' health in between routine veterinary check-ups. The PetPace collar is marketed to a broad audience, including dog owners and veterinary professionals, and is available in various geographical markets including the United States, Canada, and select countries in Europe. As a product that integrates GPS tracking, the collar ensures pet owners can monitor their pets' location in real-time, reinforcing the necessity of such technology in modern pet care.PetPace generates revenue primarily through direct-to-consumer sales of its smart collar and related subscription services for ongoing monitoring and analytics. Clients purchase the collar, which is often accompanied by a subscription plan that enables access to real-time health data and alerts. This subscription model ensures continuous engagement with customers, providing them with valuable insights into their pets' health over time. While specific pricing details for the collar and subscription services are proprietary, the business model emphasizes the importance of both the initial sale of the device and the recurring revenue through subscriptions. The flagship product, the PetPace smart collar, is central to its revenue strategy, catering to a growing market of health-conscious pet owners seeking to utilize technology for enhanced pet care.PetPace plans to leverage recent funding from its Series A round in February 2012 to expand its product offerings and market reach. This includes the development of new smart collar features and potential new products designed to enhance pet health monitoring. The company aims to enter additional markets, particularly in Europe and Asia, by 2023, targeting health-conscious pet owners and veterinary clinics looking for advanced monitoring solutions. The funding will also support marketing efforts to raise awareness and educate potential customers about the benefits of their technology.

## Funding rounds

- Series A, Feb 1, 2012 — Kormeli

## Investors

- Kormeli (https://capitalatlas.ai/funds/kormeli) — Series A