# Petokoto

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/petokoto

- Industry: Media
- Headquarters: Tokyo, Japan
- Website: www.corp.petokoto.cahttps://corp.petokoto.comom
- Total disclosed funding: $8.8M
- Latest round: Series B (Dec 13, 2023)
- Investors on record: 14

## About

Based in Japan, Petokoto inc. specializes in pet nutrition and wellness, providing premium pet food and personalized nutrition plans to enhance the health of dogs and cats.Founded in 2015 in Tokyo, Japan, Petokoto inc. focuses on creating advanced nutritional solutions for pets. The company has raised a total amount of JPY 420.000 mn through multiple funding rounds, with the latest round being a Series B led by Carbon Ventures, MIRAIDOOR, and Rakuten Group. Micaela Elfving serves as the CEO, guiding the company in its strategic initiatives.Petokoto specializes in providing innovative solutions for pet nutrition and wellness through its core offerings. The company’s primary product is a premium line of pet food designed to meet the dietary needs of dogs and cats, utilizing high-quality ingredients that prioritize health and sustainability. Additionally, Petokoto offers personalized nutrition plans and consultations to pet owners, enabling them to make informed decisions based on their pets' unique health profiles and dietary requirements. The company targets pet owners and veterinary clinics, aiming to improve pet health outcomes in North America and Europe, where its products are actively sold. By addressing common pet health challenges such as obesity and allergies, Petokoto is positioned to cater to a growing market of conscientious pet owners seeking quality nutrition for their animals.Petokoto generates revenue through a combination of direct-to-consumer sales and B2B partnerships with veterinary clinics and pet supply retailers. The company utilizes a subscription model for its personalized nutrition plans, allowing customers to receive regular shipments of tailored pet food based on their pets' ongoing health needs. This model fosters customer loyalty and ensures a steady stream of revenue while also facilitating one-time purchases of individual products, including their flagship pet food lines. Pricing structures are designed to appeal to a broad consumer base, with options that cater to varying budgets and dietary preferences. By creating strategic partnerships with veterinary professionals, Petokoto enhances its market reach and reinforces its commitment to improving pet health through informed nutrition choices.Petokoto inc. plans to introduce new products focusing on innovative pet food formulations and expanded personalized nutrition options in the coming year. The company is also targeting expansion into additional markets within Europe and North America by 2025. Recent funding from AG Capital will support these initiatives, allowing for increased product development and market penetration.

## Funding rounds

- Series B, Dec 13, 2023, $3M — Rakuten Group, MIRAIDOOR, Carbon Ventures
- Series B, May 10, 2023, $2.1M — T&D Holdings, Spiral Capital
- Series A, Dec 1, 2021, $3.7M — DG Ventures, Nissay Capital, Headline [DUP], Rakuten Capital, ABC Dream Ventures, 15th Rock, VEGA corporation
- Seed, Dec 20, 2016 — CyberAgent Capital, iSGS Investment Works

## Investors

- CyberAgent Capital (https://capitalatlas.ai/funds/cyberagent-capital) — Seed
- iSGS Investment Works (https://capitalatlas.ai/funds/isgs-investment-works) — Seed
- DG Ventures (https://capitalatlas.ai/funds/dg-ventures) — Series A
- Nissay Capital (https://capitalatlas.ai/funds/nissay-capital) — Series A
- Headline [DUP] — Series A
- Rakuten Capital (https://capitalatlas.ai/funds/rakuten-capital) — Series A
- ABC Dream Ventures (https://capitalatlas.ai/funds/abc-dream-ventures) — Series A
- 15th Rock (https://capitalatlas.ai/funds/15th-rock) — Series A
- VEGA corporation — Series A
- T&D Holdings — Series B
- Spiral Capital (https://capitalatlas.ai/funds/spiral-capital) — Series B
- Rakuten Group — Series B
- MIRAIDOOR (https://capitalatlas.ai/funds/miraidoor) — Series B
- Carbon Ventures — Series B