# PETKIT Network Technology (Shanghai) Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/petkit-network-technology-shanghai-co

- Industry: Consumer Products
- Headquarters: Shanghai, China
- Website: www.petkit.com
- Total disclosed funding: $85M
- Latest round: Series D (Aug 13, 2021)
- Investors on record: 8

## About

PETKIT specializes in advanced pet care technology, offering smart devices that enhance pet well-being and owner convenience through innovative solutions.Founded in 2013, PETKIT Network Technology (Shanghai) Co., Ltd develops products focused on improving pet health and convenience. The company has raised USD 50.00 mn in Series D funding as of August 2021, with investors including CDH Investments and Sofina. The firm is headquartered in Shanghai, China.PETKIT specializes in innovative pet care technology, primarily offering a range of smart devices designed to enhance the health and well-being of pets while providing convenience to their owners. The flagship product, the PUROBOT Ultra, is a fully automated self-cleaning litter box that utilizes a 180° rotating AI camera to monitor cats' urinary habits, thereby providing health insights from entry to exit. Other notable products include the EverSweet Max, a cordless water fountain that operates for up to 83 days and allows owners to track their pets' hydration patterns through a connected app, and the YumShare Solo, a smart feeder equipped with an AI camera that enables pet owners to schedule meal portions and monitor eating behaviors via continuous video. PETKIT's products are marketed primarily towards pet owners in North America, Europe, and parts of Asia, catering to a diverse customer base that includes individual pet owners and pet care professionals.PETKIT operates through a direct-to-consumer sales model via its online platform, complemented by retail partnerships with pet supply stores and e-commerce retailers. The revenue structure is driven by the sale of its flagship products, including the PUROBOT Ultra and the EverSweet series, which are sold at fixed prices. Additionally, PETKIT offers subscription services through its app for ongoing monitoring and maintenance of their smart devices, enhancing customer retention and engagement. Transactional dynamics typically involve customers purchasing individual products or subscribing to enhanced features, with products priced individually based on their advanced technology and functionality. Overall, PETKIT's revenue generation is bolstered by a combination of direct sales and service subscriptions, positioning the company for sustained growth within the pet care technology market.In August 2021, PETKIT Network Technology (Shanghai) Co., Ltd raised USD 50.00 mn in Series D funding to facilitate the research and development of intelligent pet care products. The company is planning to launch new products designed to further enhance pet care solutions. PETKIT aims to expand its market presence into new geographic regions, specifically targeting additional markets in North America and Europe by 2023.

## Funding rounds

- Series D, Aug 13, 2021, $50M — CDH Investments, Sofina, Qiming Venture Partners, Kunyan Capital, INCE Capital, Jiyuan Capital
- Series C, Sep 21, 2020 — Kunyan Capital
- Series C, Feb 21, 2019, $20M — Qiming Venture Partners, Jiyuan Capital
- Series C, Sep 18, 2018 — Qiming Venture Partners, Kunyan Capital, INCE Capital, Jiyuan Capital
- Series B, Dec 29, 2017, $15M — Atlas Venture, New Alliance Capital
- Series A, Mar 1, 2014 — Jiyuan Capital

## Investors

- Jiyuan Capital (https://capitalatlas.ai/funds/jiyuan-capital) — Series A, Series C, Series D
- Atlas Venture (https://capitalatlas.ai/funds/atlas-venture) — Series B
- New Alliance Capital (https://capitalatlas.ai/funds/new-alliance-capital) — Series B
- Qiming Venture Partners (https://capitalatlas.ai/funds/qiming-venture-partners) — Series C, Series D
- Kunyan Capital (https://capitalatlas.ai/funds/kunyan-capital) — Series C, Series D
- INCE Capital (https://capitalatlas.ai/funds/ince-capital) — Series C, Series D
- CDH Investments (https://capitalatlas.ai/funds/cdh-investments) — Series D
- Sofina — Series D