# PetFriendly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/petfriendly

- Industry: Consumer Products
- Headquarters: Omaha, US
- Website: www.petfriendlybox.com
- Total disclosed funding: $6M
- Latest round: Seed (Sep 15, 2021)
- Investors on record: 4

## About

Based in Omaha, US, and founded in 2018 by Aaron Shaddy (CEO), and Ryan Finstad (COO), PetFriendly, Inc. is a subscription-based pet care company that offers a digital platform for pet owners to automate the delivery of their monthly pet food and supplies. In September 2021, PetFriendly, Inc. raised USD 6 million in Seed funding led by investor McCarthy Capital, with participation from Emil Capital Partners, Invest Nebraska Corporation, and Revolution Ventures.

The company offers a monthly supply of dog and cat food, daily supplies, flea protection powders, and other vet-approved goods for pets based on their age, breed, and other variables.


The company intends to use the September 2022 funding to scale its Omaha operations, hire additional team members, and expand its product offerings into additional categories.

## Funding rounds

- Seed, Sep 15, 2021, $6M — M-One Capital, Revolution Ventures, ECP Growth, Invest Nebraska

## Investors

- M-One Capital (https://capitalatlas.ai/funds/m-one-capital) — Seed
- Revolution Ventures (https://capitalatlas.ai/funds/revolution-ventures) — Seed
- ECP Growth (https://capitalatlas.ai/funds/ecp-growth) — Seed
- Invest Nebraska (https://capitalatlas.ai/funds/invest-nebraska) — Seed